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You see, starting today the Patriots are running a large-scale Help Vince campaign across New England as the team looks to engage its fans in the offseason. And to do that, it’s turning to SCVNGR to power an array of Patriots-themed location based challenges, badges, and treks as users vie for prizes, which include a grand prize lunch with a member of the Patriots squad. The Patriots will be promoting the ‘Help Vince’ campaign across New England with TV spots, billboards, and more. You can see the team’s site dedicated to the campaign here.

SCVNGR CEO Seth Priebatsch says that the service can offer more customized experiences than competitors like Foursquare — where Foursquare simply offers badges, SCVNGR can prompt users to take a photo wearing Patriots gear, or complete a more engaging task. The Patriots can treat the ‘Help Vince‘ challenges as a sort of standalone, Patriots-themed game on SCVNGR; it would be harder to do that on competitors’ platforms.

Although each of us is born with proactive brain, it's possible to enhance its performance. Here are some tips: Give your brain a rich bank of life experiences. Expose it to diverse environments and situations. Increasing the breadth of your experiences provides richer information for your brain to draw on as it helps you anticipate new situations. Let it borrow from the experiences of others by communicating, reading, or interacting with or about others. Think about what you want from the future. Take time to reflect on individual and team values and goals, both immediate and down the road. These will help guide your brain as it envisions future scenarios that may best help you achieve your objectives. Actively ponder future rewards or accomplishments. Emphasize rich, detailed thinking about long-term outcomes. This reduces the lure (and the danger) of instant gratification. Give yourself periods of relatively uninterrupted thought during which you let your mind wander. Doing this gives the brain's memory system extra time to recombine your prior experiences in ways that can help you envision future possibilities.

Overall, the research shows that across generations, age and region, 84% of moms say that planning family activities are worth their efforts -- as long as a “special moment” is involved. Naturally, this heightened desire by moms to create special moments with their families presents new brand opportunities, according to Adam Kruse, vice president, global director at SMG. “Brands have understood that moments are important to moms,” said Kruse. “However, moms today don’t want this just acknowledged. They need help in creating more of these moments.” For example, 64% of moms report reading to their kids, but only 17% claim to enjoy it.  There’s a great opportunity there for an enterprising brand, Kruse said. Also of note, 74% of moms take photos using their mobile phones in an effort to relive those memories.