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Think about how you shop for, say, new shoes. Do you head to a mall and amble in and out of several stores, browsing the racks and maybe trying on a few things before settling on one or two items to buy?

Think about how you shop for, say, new shoes. Do you head to a mall and amble in and out of several stores, browsing the racks and maybe trying on a few things before settling on one or two items to buy?

"William Gelner, executive creative director at 180LA, the agency behind the campaign, told Adweek, "For many, social media has become a way to brag or show off.  From posting images of expensive  meals or wine they've had to exotic vacations they're on, this is an epidemic, and it's running rampant.  This is weird, considering the economic climate we're in.  Mitsubishi, a car with great design but at a more down-to-earth price, felt compelled to make a statement in-line with their brand ethos." When you head over to MitsubishiUnpretentious.com you'll be redirected to the Mitsubishi Facebook page, where a photo from your most pretentious friend will get mowed down by the Outlander Sport.  You can then watch as Mitsubishi analyzes more of your most pretentious friends and mows them down too."

Applying the ARM Funnel to mobile

Losing sales to smartphones

mercedes came up with "escape the map" game where you have to navigate your way through an interactive experience and complete challenges before your head gets blurred out.  when you finish you are entered in for a chance to win the car

"Not surprisingly, social media are a major force behind the trend, as advertisers seek creative ways to engage with consumers  and harness the energy surrounding major televised events, like this year's Olympics.  The real-time ads arrive at a time when social media are playing a newly prominent role in the Games. In 2008, Twitter was still in its infancy; now virtually every high-profile American athlete has an active account on the microblogging site, and by the time they're over, the Games of the XXX Olympiad are expected to have become the most tweeted-about event in history. In order for advertisers to stay timely and relevant, "our content needs to move at the speed of social media," says Kevin Burke, head of global consumer marketing at Visa."

"Shopper Sciences, a market research agency, used Affectiva's technology to track the emotions of shoppers over Black Friday last year. They asked in-store shoppers to wear the Affectiva sensor wristband and online shoppers to allow a webcam to watch their faces, in an effort to understand how different emotions might affect spending. They found that people online and in-store experienced similar levels of excitement and stress while shopping, but those who browsed online before heading into stores were less stressed and more confident - and spent an average of $400 more."

Finally something really useful for a 3D printer to do;-)

The goal of technology and innovation is to go unnoticed and to play in the background of your life. Similar to the tech behind ABS (as per this article). You put your foot on the brake but the real work is done afterwards.

It can really suck to be a mouse.

I think we're hitting a point of saturation until something proves itself to be heads and shoulders above the pack.

interesting to see how political debate can play out between head corporate offices or w.e and the businesses theyve bought out reddit rebelled against conde nast when they refused to have these pro weed ads on their site by showing them fo free

80% chance

daily 10.26