Group items tagged

Grooveshark using data to improve service and ad functions

Cisco is buying Wi-Fi analytics company ThinkSmart Technologies for an unspecified amount. By analyzing Wi-Fi data, Cicso says retailers should get a better scoop on how quickly consumers move in stores, when they're the most crowded, and where consumers go when they shop. (Of course, this assumes that most shoppers are carrying smartphones with them, which is likely the case.)

This contains good information on people's internet habits first thing in the morning and what they do after.  So either, open email, search engines or Facebook.

Qlipso is a social viewing platform for online videos. It's like a combination of YouTube, WoW, and Skype. That's right, I just took it to that level. The article also lays out the appeal of social viewing platforms for advertisers while also pointing out the obstacles of different viewing habits depending on type of content being consumed.

In the first complete redesign since the 70's, McD's will be bringing more upscale ideas and aesthetics to their stores, like coffee machines next to tills so you can see them make your coffee.  And as always, they are trying to localize the stores to fit differing eating habits and customs.

Interesting look at how users are changing how they engage with online content.

The company is an ad-matching service that's based on the idea that people will sit through Web video ads to get a reward like a coupon or discount from the brand.  Founded in 2009, AdGenesis is announcing today that it has linked up with newspaper insert Parade, which it hopes will be the first of many publishers to white-label the service. The way it works: The consumer signs up for the service on Parade.com, where it's called Parade Video Rewards. When she meets the criteria of a participating advertiser based on buying habits she's shared, she gets an e-mail containing a link to the video ad (typically a 15- or 30-second ad) on the host's site. Once she verifies that she's watched the ad, she gets a reward, at which point the advertiser is also charged. The partner site gets traffic and a cut of the ad revenue.

daily 1.24

This is above the Diesel demo's heads, but interesting perspective on fashion-conscious consumers.

MTV and VH1 are both developing tablet-optimized sites as well as apps. The reasoning is that they believe the use habits on both is distinct enough to justify a two-pronged approach. This could serve as a way to get new business: develop an app and a tablet-optimized site.

Visa has tested a pilot with the Gap, where the retailer's customers can sign up to receive text-message offers based on spending habits or when or where they swipe their Visa