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Simeon Spearman

MediaPost Publications In Search Of The Elusive IAd 07/08/2010 - 1 views

www.mediapost.com/publications

Mobile advertising apple

shared by Simeon Spearman on 13 Jul 10 - Cached
  • Well, here is one sure hit. At least as of this writing, July 8, the tip calculator Tiptitude is carrying iAds for the Nissan Leaf and Dove for Men. The Nissan iAd is viewable in an online video demo. It opens with a futuristic video that makes good use of the iPhone frame in portrait mode. Compelling, pin-sharp views of the far future land us back to the invention of the Leaf. We interact with a spinning car to enter what is essentially a lush micro-site that allows for a lot of tapping to gather car details. It has branding elements, informational elements, lead-gen pieces, etc. It is fine, but not much more than we have already seen from branded apps.
  • Simeon Spearman on 13 Jul 10
     
    This article discusses the slow deployment of the iAd platform since its launch on July 1 and also discusses how difficult it is to find any apps using iAds. I highlighted the one guaranteed app, Tiptitude. Otherwise, the article is a sober, critical look at iAds, cutting through the hype/bullshit that typically accompanies Apple's products.
Simeon Spearman

Blacklight: Tango Down is $15, filled with ads, frustration - 0 views

arstechnica.com/...illed-with-ads-frustration.ars

gaming advertising

shared by Simeon Spearman on 13 Jul 10 - Cached
  • Simeon Spearman on 13 Jul 10
     
    This new game utilizes the Massive ad platform for Xbox, but the game sucks. The relevant part for advertisers is that the article calls out the in-game ads in particular as diminishing the quality of the gaming experience. The futuristic setting of the game does not mesh well with the in-game ads. As an agency, we should think of ways to complement, not disturb, the gaming experience when launching such a campaign.
Greg Steen

New, Cool Baby Carrots: the TV campaign - 2 views

adweek.blogs.com/...-futuristic-in-ads-by-cpb.html

execution health food TV traditional weekly

shared by Greg Steen on 09 Sep 10 - No Cached
  • Greg Steen on 09 Sep 10
     
    TV spots just came out for the baby carrots in the cool packaging, which we covered last week in daily. They play on junk food advertising cliches and are pretty funny.
  • Greg Steen on 09 Sep 10
     
    Weekly 9.9
jrryhdsn

5 Ways The Internet Will Revolutionize Work And Play By 2025 | Co.Exist | ideas + impact - 0 views

www.fastcoexist.com/...utionize-work-and-play-by-2025

moxie 2015 2025 work workforce

shared by jrryhdsn on 29 Oct 14 - No Cached
  • jrryhdsn on 29 Oct 14
     
    "new report"
jrryhdsn

In The Near Future, Solar Will Be Spray Painted On Everything | Co.Exist | ideas + impact - 0 views

www.fastcoexist.com/...be-spray-painted-on-everything

future spray painted solar solar energy paint energy

shared by jrryhdsn on 29 Oct 14 - No Cached
  • jrryhdsn on 29 Oct 14
     
    "Google's Ray Kurzweil: The Business Of Extending Human Life Is Going Into "High Gear""
John Rich

We'll be Social Distancing Until July, 2020 - The Last Futurist - 0 views

lastfuturist.com/ial-distancing-until-july-2020

Covid-19 trends

shared by John Rich on 07 Apr 20 - No Cached
  • John Rich on 07 Apr 20
     
    An actual prediction.
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