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Learning from the viral success of the interactive Facebook horror video, Take This Lollipop, "We worked with BLT & Associates, BLTA -  they were the creative technology group that built it," Dwyer explained. "We worked internally on footage and our social agency Edelman, made certain elements like the newsletter and buttons and some tools that were in it," she added. BLT has also worked on Dateline Chatline and A&E's Coma. Starz didn't just take a trailer and throw a few interactive elements into it. They put tons of resources into developing and producing the experience. Dwyer shared the following details with us to explain how it works.

"Big brands and agencies are used to lots of attention from Facebook and Google, so it's no surprise the presidential campaigns, with their vast ad budgets, got some, too. But as the election fades, Ad Age has learned more about just how closely the two largest sellers of digital advertising worked with the campaigns, even sending employees to work onsite at campaign offices and their respective digital consultancies. "Google staffers were hand-selected by Google to sit in our office and help us," confirmed Zac Moffatt, digital director for Mitt Romney's campaign. Multiple people who worked closely with the Barack Obama campaign did not respond to requests for interviews."

"Like seemingly every startup currently exploring an ad-supported business model, Waze has gone native for its ad platform. Typically startups wade into advertising by working directly with brands then erecting a self-serve platform down the road. Waze sped things up. The company began testing ads in its U.S. app over the summer, working directly with Zipcar, Best Buy and a number of fuel brands and convenience store chains; at launch it has added Procter & Gamble, Dunkin' Donuts, Wyndham Hotels, Whole Foods, Jamba Juice, CircleK and Kum & Go to its advertiser roster. The direct sales channel continues, but Waze has also set up a self-serve platform for its most basic ad units. The self-serve platform operates on an auction model with floor prices set at $1 per thousand impressions. In addition to a branded search result, marketers can pay to plot branded pins at their locations on the Waze map. When users click on these branded pins, they can click a link to the company's website, a number to call the location or-borrowing the idea of drive-to advertising popularized by driving navigation company Telenav-a button that would navigate them to the location."

"Zeebox does not sell any advertising itself; instead, its network partners work with agencies and advertisers to sell second-screen ads and Zeebox takes a cut. For now, the Zeebox app works only with live TV -- not DVR content. The app identifies live TV programming using a combination of video fingerprinting, audio content recognition and closed-captioning information."

Interesting perspective on mobile technology, how it enhances work and damages personal lives. "Any worker who uses a mobile device (including laptops, smartphones an tablets) and accesses networks to do their job at home, in the field, or while traveling for work"

Flock is not just a brand new app; we see it as a brand new *kind* of app.  While most apps today jockey for our ever-dwindling time and attention, attempting to become one of the apps that we think about the most, Flock is different.  We designed Flock so you don't have to think about it at all.  You just live your life like you already do.  Spend time with your friends and family; take photos with whatever camera app you prefer.  There's no work for you at all, really.  Flock uses new battery-friendly location technology and sophisticated algorithms to magically know which of your Facebook friends you are with when photos are taken.  After you leave your group hike, or the night out on the town, or Thanksgiving dinner, Flock will check if anyone wants to share the photos they took and then bring those photos together into a single group album for everyone to enjoy.  And because most photos taken by iOS devices are geotagged, Flock can even work backwards in time from before you installed the app!  So if you and your friends and family install the app today, you'll likely unlock lost memories that were trapped on each other's phones for years.

Much Music, along with Degrassi production firm Epitome Pictures, worked with Badgeville to develop the MuchCloser features. Swierszcz stressed the appeal of Badgeville's approach, which he said focuses on rewards psychology. "If you don't do this properly, cultivate your users, and bring people back after they've left for three weeks...it's useless," he said. And, because Badgeville works like a plugin, MuchCloser users stay on the site. "All rewards happen on our platform so we can monetize them and keep them in our world. We want people coming to our site engaging with Degrassi, not someone else's." The API approach also enables Much Music to incorporate data it has on user interactions on other platforms like Twitter, to get a more holistic view.

""As social media began to grow, it was a natural progression," Mr. Greenstein said. Late last month Sirius announced a new show, "Politics Powered by Twitter," that revolves around the politics being discussed in tweets. That show and now the BuzzFeed partnership have encouraged other social outlets to express interest in working with the company, Mr. Greenstein said. Sirius will handle all ad sales for the program, although it will debut without commercials. The companies declined to discuss terms."

Comptoir des Cotonniers opened 10,000 virtual stores overnight to get 'Fast Shopping' going. Customers need only download the PowaTag app, which works with iPhone and Android devices, before they can start scanning special tags on items like clothes, bags, posters, and even ads on bus shelters. After scanning, a purchase can be made in as little as 20 seconds, with the item you buy being shipped to your home within 48 hours. The system works similarly to QR codes, but instead of scanning an item for more information you scan it to purchase it.

Will HoloLens work with Xbox One like Morpheus will work with PS4?

the Winnipeg Free Press in Canada, has opened a café in the city centre where three of their employees work permanently, giving the public direct dialogue with newspaper staff.

The Point is an always-on location tag that works over Bluetooth LE. The beacons are extremely light, measure 3.2mm thick, and look like a guitar pick blown up to two times its size. Each beacon will last 18 months, and they are water-resistant and UV-coated to protect the radios, circuitry, and processor inside. They work up to 50 feet from your phone indoors and 150 feet outdoors - all with an accuracy of under a foot.