Group items tagged

Eighty-six percent of Americans surveyed said they don't want political campaigns to customize messages based on their interests. Again, this has become a de facto approach to the way political advertisers use online advertising, particularly on Facebook. If a Facebook user, for example, shows an interest in gay rights issues by liking related organizations, chances are he might have been served an Obama for America Facebook ad in 2011 with a message focused on marriage equality: "President Obama supports repealing the Defense of Marriage Act. Add your support now!" stated a Facebook ad from the President's reelection campaign that appeared to be targeted to people who liked left-leaning groups on Facebook, including gay rights-related groups.

radio shack has a facebook campaign that lets users upload "so wrong" gifts.  every week, RS will select one "so wrong" gift and make it "so right"

linkedin is following facebook and twitters steps more closely with "likes" and "follows"

secondary sites for sites like groupon

Used in 6.16 Daily Trends

New England Patriots execution with SCVNGR.

"The new section, which Spotify is labeling "Discover," surfaces content such as songs, playlists, and live-performance videos that Spotify users haven't discovered yet but which they may like based on their past listening habits. The section is laid out in a visual-driven experience incorporating images and videos in a big-tile grid that has some traces of Pinterest.  "It's another new canvas for us to look at the right way for brands to participate in the music experience," Mr. Levick said in the interview. "

"But someone must still curate all of this citizen journalism, and that's where a group called Video The Vote comes in. A member of a network of voting rights groups known as the Election Protection Coalition, Video the Vote wants anybody who notices voting problems to document the situation and bring the footage to its attention. "In an era of partisan voter purges, onerous ID requirements, and organized intimidation, it's not enough for citizens to just cast their ballots," says Matt Pascarella, Video The Vote's campaign director. In addition to collecting citizen uploads, he'll field a national network of his own videographers to target swing-state hotspots."

The new, weird thing that is hot on Twitter right now.

Interesting piece about the business of digital content, and how to continue to capitalize after the "First Sale" of a music file or ebook.

"There's a robot snake that slithers along on wheels, and actually snaps out to bite your hand when the infrared sensor sees you there. You can shake a smartphone to make it hiss and strike, or tilt to use the phone's inertial sensors to steer."

BodyCom is a new technology from Arizona-based Microchip that uses the human body as a secure communication channel. As the number of devices at our disposal continues to increase, authentication and security become more important than ever. The system communicates bi-directionally between a centralized controller and one or more wireless mobile fobs, using the human body as the transmission medium. So, a gun could only be used by the person with the right key fob, for example, or a pet door could be secured so only the right pet can open it. Neither RF antenna nor wireless transceiver are required by the system, which also offers low power consumption. Other potential applications include security systems, patient monitoring, and gaming profile management.

""I really think there is a need here. Simplicity, efficiency and fun," he said. "There is a lot of power in being able to push coupons, updates to loyalty cards, tickets and payment options right to the lock screen of a consumer's device. Geo-locating passes is an incredibly powerful feature of the Passbook platform. Nothing could be simpler than shopping at a mall and automatically seeing the passes that are relevant to what's around me: 'Oh yeah, I forgot I had that 15 percent off coupon at Bose. I might as well stop in.' " That's exactly the sort of practical perk that Passbook's early adopting brands seem to love. Online movie ticket service Fandango was a Passbook launch partner, and the company president tells Adweek that the brand's iPhone app downloads skyrocketed with the debut of Passbook. While mobile tickets were already available through the Fandango app for select theaters, Passbook simply made them easier for customers to use. When you arrive at the theater before the movie, your mobile ticket pops up on your iPhone lock screen. Swipe the icon to open the ticket in Passbook (without even having to unlock your phone), and you're good to go."

Tumblr is recommending that advertisers use Radar to promote posts that feature images or GIFs because these are the posts that result in the most engagement actions -- likes, reblogs and follows. Tumblr also lets advertisers pay to reserve space on Tumblr's Spotlight section, which organizes Tumblr blogs by category. This is about as targeted as Tumblr advertising gets right now. While many internet upstarts are focused on highly-targeted advertising, Tumblr seems to be at least initially focused on broad-based advertising buys aimed at reaching as many Tumblr users as possible. "We don't really know anything about our users," Mr. Webb said, adding that Tumblr only collects email addresses and birth dates. "And we don't really care," he added. "We will give you great content and you will find it on your own."

"Found at CNN.com/Trends, the section is a frequently updated countdown of the most popular stories on the web. A large CNN article anchors each spot, while a bar to the right and a drop-down "see more" option augment that with related news and analysis from other sources. "What we realized as we went about building this is that when a big story comes out, you don't just read a single source anymore," Zite CEO Mark Johnson told Mashable during a demo of the new section. "We want to facilitate that process in the product itself, so we thought why not use some of Zite's technology to do that?""