"I think this is where the really cool action is happening. Razors designed or packaged for that second shave before going out on a Friday night instead of a funny viral video. Deodorant spray for a touchup squirt under shirts at work vs. a symbolic donation to a worthy cause. A new odor coverup, or repurposing toothpaste to remove stains from car-door handles (or whatever)."
"Surprise and delight" plays off the principle that a dollar bill is always worth more when you find it crinkled up in an old pair of pants. At Best Buy, surprises havetaken the form of movie premieres and exclusive shopping invites that the company extends on Black Friday.
If you're a Robert Pattinson fan, you probably would have liked to have been one of Best Buy's most-valued customers when, out of the blue, the retailer invited a handful of top shoppers and their family members to an exclusive preview of "Twilight Eclipse."
This is a unique social media campaign, where Chipotle is asking for Junk emails to be "donated" in exchange, Chipotle will donate $10,000 to The Lunch Box program for every 100,000 emails.
Armed police were called to St Aelred's Catholic Technology College in Newton-le-Willows on Friday after reports someone had made threats to kill there.
The United States' Federal Bureau of Investigation raised the alarm after picking up a threat posted on social networking site Facebook.
Check out this line of people waiting to pre-order iPhones at our local AT&T store. This isn't even to take them home or anything -- it's for the right to wait in another line next Friday (to pick up the phone).