Virgin America is using Foursquare and Facebook Places to create a leaderboard at the terminal to track who has checked in at the VA terminal the most. However, they want to see results before they integrate the program completely into their loyalty rewards system.
Anyone who unlocks the badge will be entered in a sweepstakes for a year of free burritos (one per week). Ten runners up will get a burrito party for ten of their closest friends. Each check-in above the three required to earn the badge counts as an additional entry to the sweepstakes (read the rules for full details).
Anyone who unlocks the badge will be entered in a sweepstakes for a year of free burritos (one per week). Ten runners up will get a burrito party for ten of their closest friends. Each check-in above the three required to earn the badge counts as an additional entry to the sweepstakes
Foursquare is discussing partnering with MS, Google, and Yahoo to add anonymized check-in to search results. The data would make it possible to show popular venues in a city in real-time.
Foursquare users can now opt-into getting those tips pushed to them whenever they check in near one of the annotated locations. It's a chance to effectively say, "I want to see this town as IFC fans see it."
For marketers, this has got to be incredibly appealing, and for urban explorers it could be one of the best examples yet of effective Augmented Reality.
Foursquare will be doling out team-themed Super Bowl badges to Steelers and Packers fans who check in to the promoted venue and include the name of a team in their shouts. Foursquare users at the game can unlock a special Super Bowl XLV badge if they check in to the stadium.
More importantly, every unlocked badge comes with a unique redemption code that badge holders can use for a 20% discount on select merchandise at NFLShop.com.
This is actually a really cool idea.
Emily: This is what I was talking about L'Oreal, the Foursquare account for whatever product they're hawking could provide trivia about different places around their college, etc.