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Fitness/health is still a huge societal trend. Maybe VZW can tap into this or co-sponsor a similar app? Or focus on in-app placements in such apps.

Started in June 2012, the app allows users to create and join bets to lose 4% of their body fat during a four-week period. Featuring a few high-profile bloggers, authors and fitness coaches, the largest pot to date is a mammoth $150,000 - which would be split between users who manage to achieve their weight loss goal.

You pay the app to keep you on your fitness goals.

Fitocracy at its core is a game.  While it has various elements of a social network, it's a game where you earn points for exercising and recording the exercise.  You can play to track your own progress, or compete against your friends.

Customers can browse the different trainers and exercise offerings on Wello's site, picking the ones that fit their schedule and budget. Sessions are 25, 40, or 55 minutes long, and the average price is $40. Wello takes a percentage of the price the customer pays, and customers are provided with a link to the video session to access the class.

"If these are really the dimensions that matter, why are mobile ad rates so low? This is simply an issue of time and of product and market development. The market is still illiquid and sub-scale, and great ad products haven't had time to develop. I don't know what the new mobile ad products will look like yet, and they won't be one-size-fits-all. But to be great they'll need to act like "content" in the context of an app and will need to be interactive and "push-button remote control" simple."

FitStudio gives customers access to free workout plans and information to a healthier life. Users can track movements and earn points that they can redeem in Sears, Kmart or Lands End.

site will make embeds from instagram, youtube and other sites responsive.