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Federated Media Shutters Standard Direct Sales Business | Adweek - 0 views

www.adweek.com/...d-direct-sales-business-145069 native social
shared by Simeon Spearman on 13 Nov 12 - No Cached
  • Simeon Spearman on 13 Nov 12
     
    "The native advertising side consists of Federated's conversational marketing products, conversation targeting and native conversational ad units. While some of what Federated calls conversational marketing is similar to content marketing (that is, helping brands produce content much like media companies), Federated is clearly looking to embrace native advertising units, such as Facebook's Sponsored Stories or Foursquare's Promoted Updates. Federated founder John Battelle has been blogging extensively about the move toward ads-that-don't-look-like-ads of late."
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PBS Kids builds on mobile success with new shopping site - Mobile Commerce Daily - Web ... - 0 views

www.mobilecommercedaily.com/...success-with-new-shopping-site kids mobile shopping html5
shared by Ivy Chang on 15 Nov 11 - No Cached
  • Ivy Chang on 15 Nov 11
     
    creating a html5 mobile extension of the PBS site to make it easier for parents to purchase merchandise.
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Why Fashion's Top Brands Are Flocking to Tumblr Mashable | The Social Media Guide - 0 views

mashable.com/...fashion-tumblr-kate-spade fashion social
shared by Rhiannon Apple on 08 Feb 11 - Cached
  • Rhiannon Apple on 08 Feb 11
     
    Article discussing how Brands are moving to Tumblr not just bloggers Kate Spade's marketing team uses Tumblr as an extension of Twitter, but with a greater emphasis on images - mainly vintage photographs of Oscar de la Renta and women wearing his designs - with the occasional short caption or quotation. For Bearman, the platform is primarily a way to distribute branded content; she does not use Tumblr to interact with fans, reblog others' posts, or, notably, push merchandise.
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Light Painting: The Volkswagen Art Heist | Digital Buzz Blog - 1 views

www.digitalbuzzblog.com/nting-the-volkswagen-art-heist weekly traditional auto photo art social
shared by Ivy Chang on 13 Oct 11 - No Cached
  • Ivy Chang on 13 Oct 11
     
    light paintings from the jetta. people can take them share the locations via social networks.  an extension of a TV campaign that created light paintings.
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MediaPost Publications Lay's Enlists Local Farmers For Mobile Tour 07/27/2010 - 0 views

www.mediapost.com/publications Social mobile Execution weekly
shared by Rhiannon Apple on 26 Jul 10 - Cached
  • Rhiannon Apple on 26 Jul 10
     
    Great explaination of a MObile execution for Lay's potato chips as an extension of thier campaign that features farmers growing their potatoes.
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Flip Your Profile - 0 views

flipyourprofile.com online video app facebook
shared by Simeon Spearman on 17 Feb 11 - No Cached
  • Simeon Spearman on 17 Feb 11
     
    This app from the Flip videocamera team in Singapore turns Facebook profile pages into videos, but you have to download a browser extension just to make it work, and even then your friends probably have to have the plugin to see your videos. Cool in theory. Execution probably lacking/won't catch on.
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Shazam's Second Act: Unleashing TV Content Online | Fast Company - 0 views

www.fastcompany.com/...scovering-all-kinds-of-content audio tv music
shared by Simeon Spearman on 15 Jun 11 - No Cached
  • Simeon Spearman on 15 Jun 11
     
    Another Shazam article goes into its growing relationship with the advertising industry.  The CEO also discusses the company's commitment to creating "magical experiences" and the extension of the service into a sort of analytics backend for musicians sort of like how Foursquare does for locations.
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