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"The native advertising side consists of Federated's conversational marketing products, conversation targeting and native conversational ad units. While some of what Federated calls conversational marketing is similar to content marketing (that is, helping brands produce content much like media companies), Federated is clearly looking to embrace native advertising units, such as Facebook's Sponsored Stories or Foursquare's Promoted Updates. Federated founder John Battelle has been blogging extensively about the move toward ads-that-don't-look-like-ads of late."

creating a html5 mobile extension of the PBS site to make it easier for parents to purchase merchandise.

Article discussing how Brands are moving to Tumblr not just bloggers Kate Spade's marketing team uses Tumblr as an extension of Twitter, but with a greater emphasis on images - mainly vintage photographs of Oscar de la Renta and women wearing his designs - with the occasional short caption or quotation. For Bearman, the platform is primarily a way to distribute branded content; she does not use Tumblr to interact with fans, reblog others' posts, or, notably, push merchandise.

light paintings from the jetta. people can take them share the locations via social networks.  an extension of a TV campaign that created light paintings.

Great explaination of a MObile execution for Lay's potato chips as an extension of thier campaign that features farmers growing their potatoes.

This app from the Flip videocamera team in Singapore turns Facebook profile pages into videos, but you have to download a browser extension just to make it work, and even then your friends probably have to have the plugin to see your videos. Cool in theory. Execution probably lacking/won't catch on.

Another Shazam article goes into its growing relationship with the advertising industry.  The CEO also discusses the company's commitment to creating "magical experiences" and the extension of the service into a sort of analytics backend for musicians sort of like how Foursquare does for locations.