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Breakdown by vertical for e-commerce

Why designing for tablets is important: e-commerce

Groupon new tactic - could be good

calling Amazon Prime the "modern day loyalty program" ShopRunner is a competitor to prime that lets users get free shipping for an annual fee from a number of retailers e-commerce sites

eCommerce for CPG brands

Hybris North America President Steven Kramer said: While social media channels can be valuable awareness-generating vehicles for retailers, they are not currently preferred options for consumers when it comes to purchasing, with consumers visiting retailers' social media sites to gather information that they will then oftentimes use to complete a purchase via another channel. Consumers continue to want information when they want it, where they want it, and how they want it, but when it comes to actually making a purchase, social media is not a preferred or trusted choice. This demonstrates the importance of retailers having a cohesive, cross-channel marketing and commerce strategy, with social media just a piece of the overall multichannel puzzle.

Social Proof: 81% of customers reach out to friends and family members on social networking sites for advice before purchasing products Authority: 77% of online shoppers use reviews to make purchase decisions Scarcity: 77% of people like getting exclusive offers that they can redeem via Facebook. We assign more value to products that are less availableLike: 50% of shoppers have made a purchase based on the recommendation of the people they follow(and like) on social networks. We follow those we like and do the things they do Consistency: Purchases made from the brands we trust reinforce our future shopping patterns Reciprocity: We have an innate desire to repay favors in order to maintain social fairness, whether those favors are invited or not

Cool popup shop from Lacoste. Powered by Boosket and a free delivery/free iPhone cover combo.

Study from South Korea on how much social networking actually influences purchase

shows importance of online/mobile ticketing- 93% of one days sales on fandango came from harry potter

Shoppers use an average of 10.7 different sources in their decision-making process, conducting online research even for small purchases like mascara and cough syrup: Those are a copule of the findings from Google's new e-book, Winning the Zero Moment of Truth, which focuses on marketing strategies for the period after a shopper sees an ad for a product, but before he or she actually makes a purchase.

"SundaySky's 2012 "State of Video in E-Commerce" report compiles data from internal and external studies to uncover the latest trends in online video marketing. SundaySky found that a short-form video advertisement without personalization had a 50 percent consumer completion rate. However, according to the study, a slightly longer long-form video advertisement with added consumer personalization will garner 2.5 times longer viewing times. "2012 will be remembered for the first online Olympics and the first digital election, perhaps not the year of personally relevant video, but we did learn that personalization is the key to increasing video engagement," said SundaySky VP of Marketing Kelly Ford in a blog post."

Dawdle on an e-commerce site? Expect ads for that site--even the items you browsed--to stalk you for days, even weeks in ads on other sites. Now those so-called "retargeted" ads are going somewhere else: Facebook's news feed.