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Ivy Chang

True Foodies wants to turn you into a true foodie | TechCrunch - 0 views

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    According to Carter, food lovers just need to download the app and start exploring. By navigating the app, they can find foodie friends and post articles or videos, as on their Facebook feeds, follow the chefs they like, as they would do on Twitter and publish photos of their preferred meals, as they would do on Instagram. When users publish a pic of a meal, the system suggests a selection of wines to pair with it. Professional chefs and restaurateurs will need to go through a few additional steps to join True Foodies. They can either be invited by a chef who is already part of the community, or by supplying validation of their professional identity and qualifications. (Credits: TrueFoodies) (Credits: True Foodies) "We do a validation through social media and through our community, which includes already 3,000 restaurants in about 15 countries and 50 professional chefs," said Carter.
Simeon Spearman

There's Too Much Social Media 'Noise' - Business Insider - 0 views

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    "1. Marketers suck. Including me. Look at my big tech company list over on Facebook. Do you actually learn much? A little, but marketers push themselves too much, and say too little. 2. No one is focused on what you want. Including me. I have a list of tech industry investors. Rich people. I want to hear from them about when they talk about investing, the economy, starting companies, trends, that kind of stuff. But do they stay focused? No. They talk about movies. Their vacations. Their kids. And more. 3.  Everyone is emotional. Including me. I have a list of tech industry VIPs. People who have changed the world. Invented Twitter. Or the Web. Or built Microsoft. Etc etc. But when they post about emotional topics like politics, religion, babies, pets, death, birth everyone goes crazy and reshares their posts. 4. Everyone has gone Gagnam Style. Including me. We love resharing. Retweeting. Talking. Liking. Pushing. Watch my tech news list and you'll see the same story rehashed, repeated, reshaped, remashed."
Jinah Kim

Coke Says Drink The Soda, But Do Some Zumba After | Co.Exist: World changing ideas and ... - 0 views

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    "If your products are blamed by health professionals for causing obesity and diabetes, you can probably do one of three things (aside from not selling them): 1) ignore the critics, 2) deny the evidence, or 3) work with the grain of modern opinion."
Simeon Spearman

Big Idea 2013: Put a Content Engine Inside Your Company | LinkedIn - 0 views

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    "Here are five lessons in the art and science of storytelling I learned by studying the pros ... 1) Adopt a newsroom mentality Make content development a core part of the way you do business - just as it is in journalism. Embed it in every department. Hire journalists just as LinkedIn, Qualcomm and others have done. Curate voices like we do on edelman.com. 2) Hand-craft your content for each venue Some companies try desperately to create singular pieces of content that can be simply be dumped in different places. That no longer works. Instead, hand-craft your content for each venue. Jonah Peretti, Buzzfeed's co-founder, summed it up best when he said: "Twitter is for your head, while Facebook is for your heart." 3) Cultivate superstars who have a POV News and information, to some degree, is commodity content - it's everywhere. Deep, thoughtful analysis, however, is in high demand. Just as the New York Times has Nate Silver and ESPN has Bill SImmons, you too can grow and cultivate rock stars who create thoughtful content with unique analytical point of view. 4) Be relentlessly data driven Speaking of Mr. Silver, if there's one thing he taught us this year it's that data rules. Follow in his footsteps in not only how you use data to inform and deliver your storytelling but also in how you measure your results. Many newsrooms, for example, now have real-time dashboards that help shape their decisions. 5) Let constraints fuel creativity Finally, it's often hard to convince management to put resources behind content until there's proven ROI. However, constraints can breed creativity. The Wall Street Journal's daytime video network, for example, was challenged to cover the Olympics without footage. So instead it creatively turned to using puppetry - and with great success. Be creative to get around constraints."
Jinah Kim

LifeKraze, The Social Network For "What You Do," Launches On Android | TechCrunch - 0 views

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    "if Twitter is what you say, and Facebook is who you are, then LifeKraze is what you do."
Greg Steen

Top Kindle Fire Activity: Reading E-Books, Says Citi | paidContent - 0 views

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    Analysts don't know how many Kindle Fires have been sold any more than you do. Sometimes, though, they do cool stuff like an analysis (PDF) of their family's Amazon (NSDQ: AMZN) Prime usage-or, in the case of a new Citigroup report released today, a survey on Kindle usage and Prime membership.
younginlee

What Twitter's 'Do Not Track' Feature Will Mean For You - 0 views

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    Cookie blocker on Mozilla Firefox browser. "Do Not Track" so far only works for sites signed on to the service, Twitter being one of them. 
Simeon Spearman

MediaPost Publications M-Shopping Growth May Debunk Many Early Adopter Myths 06/25/2012 - 0 views

  • According to a new study by the Integer Group and M/A/R/C Research published in The Checkout, 18% of African-American shoppers use their mobile device to make purchases, as do 16% of Hispanics. But only 10% of Caucasians are already leveraging mobile as buying tools. The early adoption of m-shopping features by these demos occurs across the board in all shopping-related mobile activities. For instance, while the study showed that only 13% of Caucasians use their phones to read product reviews and maintain shopping lists, 21% of African-Americans do. And while 13% of Caucasians use devices to do price comparisons on their phones, 20% of Hispanic users already do so.
Ivy Chang

From Social Networking To Banking: Infographic Reveals What People Are Doing Online - S... - 0 views

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    infographic on what people are doing online in terms of social, finances, news, personal business, shopping, web surfing/research
Simeon Spearman

Google Launches Schemer - A Mashup of Events, Mustaches, Brands and Check-Ins - SocialT... - 0 views

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    Cool new product from google that solves the "what do you want to do today" problem. They are already partnered with Entertainment Weekly, IGN, and Rolling Stone.
Ivy Chang

Infographic: The Psychology of Social Commerce | Digital Buzz Blog - 0 views

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    Social Proof: 81% of customers reach out to friends and family members on social networking sites for advice before purchasing products Authority: 77% of online shoppers use reviews to make purchase decisions Scarcity: 77% of people like getting exclusive offers that they can redeem via Facebook. We assign more value to products that are less availableLike: 50% of shoppers have made a purchase based on the recommendation of the people they follow(and like) on social networks. We follow those we like and do the things they do Consistency: Purchases made from the brands we trust reinforce our future shopping patterns Reciprocity: We have an innate desire to repay favors in order to maintain social fairness, whether those favors are invited or not
Simeon Spearman

Summer Party Apps: The Vans Warped Tour App Helps Punks Rock | Evolver.fm - 0 views

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    The festival app, developed by app creator Alex Rude, makes potential headaches manageable while informing attendees about the bands before and during the day they attend. It has the usual stuff we've seen so far: a news section, official Twitter feed, band information, band Twitter links, photos, videos, and plenty of logistical help with perks like the Reverse Daycare Tent - an air-conditioned tent where parents can chill out while their kids are out doing things that their parents should probably be stopping them from doing.
Simeon Spearman

Google Assistant will be voice-controlled 'do engine' | News | TechRadar - 0 views

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    Assistant will be instantly compared to Apple's Siri, but the plan is to 'go beyond' Apple's iPhone 4S offering, by helping you make decisions, rather than simply serving-up information. TechCrunch sources say the voice-powered "do engine" is being developed by the Android team and will be powered by Google's own search engine, Google +1 and the Google+ social network.
Simeon Spearman

Opt-Out Provision Would Halt Some, but Not All, Web Tracking - NYTimes.com - 0 views

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    The advertising and technology industries, which have been under pressure to do more to ensure privacy, said they would support a "Do Not Track" mechanism that would be clearly and uniformly adopted by browser vendors and would allow consumers to opt out of having some companies, but not all, keep data on their online activities.
Greg Steen

Cats Improve Facebook Ad Response 78 Percent - 0 views

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    he agency ran several ads on Facebook touting the usual stuff agencies do. Then, as an experiment, they ran an ad that featured a cat named Cous Cous. The ad read, "This ad features a cat. It has nothing to do with Red Square Agency, but we hope you'll click on it anyway." People did. 78 percent more than they did the "regular"ads.
Greg Steen

Let's Not Do Lunch. Let's Feed Starving Africans - Adrants - 0 views

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    Butler, Shine, Stern & Partners has launched a social media fund raising effort called Let's Not Do Lunch which aims to capture money otherwise spent on lunch. The effort hopes to raise £1 million for famine relief in East Africa.
Eric Payne

Report: Uber probing New York City exec for tracking journalist - 0 views

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    So what do we do about human abuses of the system?
Abeeda Mahboob

Video: Twitter users to direct Mercedes ad campaign - Telegraph - 0 views

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    The first, 60-second instalment of the "cinematic cat-and-mouse caper", which surrounds a rapper's attempts to reach a secret gig, will air during The X Factor and invite viewers to vote for what he and his stunt-driving female companion should do next by tweeting. The votes will be instantly counted to determine which version of the second instalment should air later in the show. After another vote the conclusion will air during The X Factor results show on Sunday evening.
Simeon Spearman

Customer Behavior - Every Message Must Be Relevant: IBM's Yuchun Lee on Marketing Smart... - 0 views

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    "First, you have transactional data, which includes all the information you have about previous purchases and interactions with individual customers. Second, you have digital behavior data. This data, as the name implies, covers what people are doing and have done online, from surfing patterns to all the various digital interactions they may engage in across your web and mobile sites. This data can tell you, for example, which pages or sets of products on your site people have spent the most time exploring (or, alternately, ignoring). Third, you have social data, which includes all data related to the social graph as well as any social information that customers may have chosen to share with you (or, perhaps, unwittingly shared with you by agreeing to sign-in to your site using Facebook or Twitter)."
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