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Ivy Chang

Starbucks Gives Cafe Customers Cup-Sleeves To Hide Their Shame - PSFK - 2 views

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    Starbucks passed out branded sleeves that can be used to cover any coffee cup
Simeon Spearman

Brands Launch Into Summer With Value-Oriented Campaigns - ClickZ - 0 views

  • A recent study from Brand Keys, a research consultancy focused on customer loyalty and engagement, found that while some consumers (20 percent) intend to spend less in 2010 and are questioning the "ethics around consumption," overall shoppers are simply being smarter about what - and how - they buy. Coupon redemption, the study says, is up 25 percent, and price really does matter.
  • Frito-Lay North America is taking the season head-on with BeSnackReady.com, which currently highlights its many consumer-packaged goods snack products in the context of summer. Launched earlier this year in collaboration with Walmart and being promoted with banners on sites like Shutterfly.com, the microsite was built to give moms value and a convenient place where they can plan activities with family and friends. As such, it features recipes with a focus on grilling and entertaining, lifestyle tips, polls, product coupons, and links to outdoor products on Walmart.com.
Rhiannon Apple

MediaPost Publications Chrysler, Mopar Take Customer Relations Mobile 06/18/2010 - 0 views

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    Chryler is launching mobile apps for their cars to enhance owner guides.
Simeon Spearman

JetBlue Gets Twitter - 0 views

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    Anecdote about Twitter and JetBlue customer reps
Simeon Spearman

Looking Beyond Coffee, Starbucks Seeks a New Digital Future - 3 views

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    Ok so I thought this was sort of interesting when I first saw it, but now I think it's really interesting due to the following:    -"And this fall it will launch the Starbucks Digital Network, a partnership with Yahoo that will provide customers free unrestricted access to pay sites such as the Wall Street Journal. Additional content providers in the new, in-store network offering include iTunes, The New York Times, Patch, USA Today and Zagat." 
Simeon Spearman

Digital mirrors let customers try on cosmetics without applying - Springwise - 0 views

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    would this be good to show to the maybelline team?
Greg Steen

Verizon, AT&T, and Apple to change the credit card game - 0 views

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    Contactless credit cards will allow people to pay with their phone - could potentially facilitate customized ads via RFID communication.
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    THUMBS UPPPPP
Rhiannon Apple

Why Hulu's New Dance Show is a Game-Changer - 1 views

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    Article talks about Hulu's custom dance show being a game changer for TV shows.
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    daily 8.6
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    Let's revisit this when working on our Q3 presentation.
Emily Knab

Customer Experience | Interactive digital signage at Target helps shop for videogames |... - 0 views

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    target is using touch screens in stores to give info on video games. not meant for kids, so there are no demos of the games. more for parents who are looking for games for their kids or family functions include -page a salesperson -sort videogames by diff. options -look at product reviews -email or text product info to yourself -see whats in stock, out of stock, and where available
Emily Knab

Visa gets Bank of America on board for mobile payments trial, starting in New York next... - 1 views

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    visa is rolling out a trial of contactless payment with BOA in sept., only in NY to select employees and customers
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