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Mr. Coe says the agency's Tumblr commerce platform has two service levels: one designed for small businesses and the other for brands. For the former, Coexist and Stripe would take a roughly 6% cut of sales transacted through the platform, but the service would be free to use. In the case of brands, he's envisioning something more custom where Coexist might develop a Tumblr blog for an event like Fashion Week and then power a pop-up store where Tumblr followers could buy limited-edition goods that had been unveiled that week. The service's first taker is Jeni's Splendid Ice Creams, which has 10 stores in Ohio and Tennessee and sells to wholesalers like Dean & Deluca and Whole Foods but shipped more than $1 million of product through its website last year. Its Tumblr account launched last week, and items for sale are marked with a yellow dot, including a $32 ice-cream-sandwich collection.

AOL will, of course, be out selling these units to run across its own mobile sites and apps, which amassed 28 million unique visitors in March, according to ComScore. But part of the approach, as with the desktop display ads, will involve selling the Pictela technology to other publishers based on an ad-serving fee model. Mr. Rogers wouldn't reveal exact pricing, but said "we're priced very aggressively to scale." He said fees will be lower than what custom, rich-media competitors charge, but higher than fees for ad-serving that don't contain rich media.

In this case, that personal assistant technology is being applied to a specific industry — banking. (Banking was, incidentally, one of the industries called out by Siri co-founder and former CEO Dag Kittlaus when he wrote a column for TechCrunch about the future potential of the virtual personal assistant.) BBVA Chief Innovation Officer Beatriz Lara Bartolomé says Lola is named after a real BBVA sales agent in Madrid, Spain. Her numbers were orders of magnitude better than anyone else’s, and when BBVA researchers interviewed her about the secrets of her success, they were most impressed by her passion and enthusiasm for the customers.

if a brand brings out a new soft drink and a user has a history of buying the company’s existing products, they may receive money off the new drink, whereas someone who has never expressed an interest through their purchases would pay full price. Similarly, a customer whose loyalty card data suggests they shop for a family might get offered a discount on a larger version of a product they already regularly buy.

Consider a recent test involving one product category page: men's shirts. The retailer, which uses Bazaarvoice Ratings & Reviews software, decided to sort items on the product page based on customer reviews. Items with five stars - the highest rating - appeared on the top of the page. "The result was a 9 percent lift in conversions directly attributable to that change," said Ken Seiff, executive vice president, direct and omni-channel at Brooks Brothers during a presentation at the Adobe Digital Marketing Symposium in New York City.