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"The native advertising side consists of Federated's conversational marketing products, conversation targeting and native conversational ad units. While some of what Federated calls conversational marketing is similar to content marketing (that is, helping brands produce content much like media companies), Federated is clearly looking to embrace native advertising units, such as Facebook's Sponsored Stories or Foursquare's Promoted Updates. Federated founder John Battelle has been blogging extensively about the move toward ads-that-don't-look-like-ads of late."

"But advertisers have loads of their own offline data from existing customers that they have not been able to use to target search ads. Conversions API allows those advertisers to upload phone numbers and in-store purchase data and use that information to target search ads through DoubleClick, Google's search ad system. Google's announcement was thin on details. It says advertisers can now "upload new conversions to account for in-store transactions, call-tracking, or other offline activities, or edit existing conversions to account for discounts, returns, credit, or fraud.""

From NM Incite: Social media discussion about Black Friday peaked in 2012, accounting for 2.6% of online buzz, up 15% from 2011. Cyber Monday buzz almost doubled relative to 2012, accounting for 1.4% of online buzz. The overwhelming majority of social media conversation about Black Friday and Cyber Monday was driven by consumers sharing deals and talking about deals. 10% of Black Friday conversation, specifically, was negative, driven largely by consumer complaints about crowds, violence and lackluster sales. The top shared link within Black Friday buzz was the Amazon Black Friday Deals page.

"Clarity, a division of Plantronics dedicated to making communication devices with amplified audio for those with impaired hearing, has teamed up with a company called ClearCaptions, which provides text transcription captioning services for phone calls to create the Ensemble. The Ensemble packs a one-two punch for people who have trouble hearing: It provides sophisticated amplified audio like a hearing aid, and real-time text captioning of the ongoing conversation on a seven-inch screen."

""Adidas received the largest week-over-week percent change (+354%), according to Bluefin. "This could be due to the number of ad airings they had this week - 123 airings of 3 creatives - vs last week, when they only had 23 ad airings," they further explained. "114 of the airings this week were of the new Adidas Basketball D Rose commercial," leveraging a celeb for social TV chatter. Here's further commentary from Bluefin and the commercial chart. The top 3 most tweeted-about brands were Subway (5.5K), the movie Paranormal Activity 4 (4.4K), and Adidas (4.3K). As we already know, celebrity figures help build social TV buzz, and sports is no exception. 63.4% of the comments about Adidas mentioned the D Rose commercial. Here's one example tweet. You may have noticed that Old Navy, the #1 brand on last week's chart, isn't on this list at all. As mentioned in last week's post, Old Navy had run two musically-themed creatives a total of 394 times. This week, Old Navy only ran one creative, but it aired a whopping 625 times. The big drop in conversation may be due to "ad-wear," when viewers get tired of seeing the same commercial over and over. Also, the Old Navy commercial that ran this week featured musician Justin Guarini. The bulk of last week's conversation was actually about the other commercial, featuring the Backstreet Boys. Subway was not tracked last week, so there is no week-over-week percent change."

The over-saturation of advertising, and an ever-increasing distrust of ads has led to a decline in the effectiveness of paid media. Conversely, earned media is gaining ground. Check out this whitepaper from Zuberance, previously offered last month, to see why earned media is so powerful and to learn how you can put it to use for your brand. In this report, you will learn: 1. Earned media is the most trusted and credible form on content for a brand 2. Social media has amplified the sheer quantity and reach of earned media 3. Conversion rates are higher and ROI is larger 4. Earned media lasts 5. Earned media is measurable

Create your own converses through FB app,share with friends, and open your own storefront (cool part) to get free stuff. Makes users possible salespeople for the brand.

"The new chat feature is pretty easy to access. Users simply swipe right on someone's username in their inbox to start a conversation. Before, Snapchat users could only send text in the form of captions on photos, resulting in a lot of terrible pictures being sent for the sake of the messages that accompanied them. Now, conversations don't look much different from those in other mobile messaging apps like WhatsApp and GroupMe, except these ones disappear after they take place."

They turned the converses into pixels for a backdrop, and they move in response to the music.

Namesake is a site for people to have realtime conversations. People post topics or questions they want to discuss and then people "join the conversation" keeping the whole conversation threaded; it's sort of like a forum that brings topics to you instead of having to go through to find them yourself.

A lot of great little tidbits in here. Touches more on our conversation on Wednesday about how ratings don't = engagement.

Continuing our conversation of Social and Big Data fuels TV, here's an infographic.

I literally had this conversation yesterday at home about the hashtag. And there is a quote from Joel.

If AI digests our culture will we need ourselves?

"Northface"

Data visualizations of social conversations and sentiment have also been used on air like never before. As these historic nights unfold, Bluefin Labs will be monitoring public reaction to televised events and providing real time feedback to ABC News anchors, correspondents and producers giving ABC News viewers one more way to see the whole picture.

another check-in app that lets you interact with your friends through conversation, games, polls, quizzes, etc.for points.  points can be redeemed for prizes like sporting event tickets

Social media is now affecting the way that consumers watch television programs, with many publishers finding heaps of conversation regarding TV shows going on while the programming is broadcast. NBC News is trying to take this conversation to a more controlled environment, with the launch of a new digital platform to connect viewers live during broadcasts.

video chat platform Interact live with your favorite writers, celebrities, bands, and more. Discover conversations about topics you are interested in. Enjoy built-in text chat and ask on-screen questions.