Mobile - Our Multiscreen World: Smartphone Users' Media Consumption Patterns : Marketin... - 1 views
Jack Dorsey: Twitter seeing 3 to 5 percent engagement on Promoted Tweets and Trends | V... - 0 views
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Dorsey also spelled out that Twitter's primary objective is to become something so simple that the whole world can use it to consume information and find breaking news. Consumption and news discovery, not the act of tweeting, he said, is becoming an increasingly popular way for people, especially non-Twitter members, to discover information.
Analysis: Pew study shows paywall lessons apply to digital dollars for tablet users | P... - 0 views
The Revolution Won't Be Televised; It Will Be Instagrammed | Steve Rubel - Advertising Age - 0 views
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Smartphones are on a fast track to become the primary device for both creating and consuming digital content. According to the Pew Internet for the American Life Project, already a full 31% of Americans who own internet-capable phones browse the web primarily from their phones. These numbers are actually higher in emerging markets. What's more, there are at least three other factors at work here. First, images are global. They eschew all language and cultural boundaries. Photography is the only true universal medium. Nothing comes close. Second, images are distributable. The bandwidth required to transmit photos is minimal, yet the opportunities for quick, creative expression are plentiful. As of this writing, Apple's App Store alone has over 10,000 iPhone apps in its photo category -- many of them for editing. Photoshopping has been democratized. Finally, images are digestible. You can glance at a picture for as short or as long as you want. Photos are a non-linear, shared consumption experience. The same can't be said for video or even text.
MediaPost Publications Tablets, Smartphones Drive Engagement, Ad Response 07/17/2012 - 0 views
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The vast majority that clicked on ads was likely to take some action, including receiving a coupon (51%), research a product (49%) or making a purchase (46%). After coupons, ads featuring specific product searching, favorite brands, and location information were most likely to entice smartphone users to interact with them. When it comes to mobile platforms, the study found iOS users trumped Android device owners in ad responsiveness. People using iPhones and iPads were more likely to make a purchase than Android-based users. The findings, presented Monday at the IAB's Mobile Marketplace conference, were based on a survey conducted by ABI Research of 552 U.S. adults who use a smartphone with data service at least once a week, and 563 corresponding tablet users. The sample was split evenly by gender and covered those18 to 65+. The study also emphasized that mobile no longer means merely "on-the-go," with virtually all tablet and smartphone owners using their devices at home-the most common place for mobile activity. Tablets are viewed mainly as media consumption devices; smartphones are considered "mission-critical" tools that 70% won't leave home without.
Miniature Cows May be the Future of Sustainable Farming - 0 views
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A common obstacle to sustainable beef farming is efficiency - some experts estimate that the US would have to cut our consumption to around 10% of current volume in order to sustain better production practices. But the mini-cows allow farmers to yield up to three times the beef on one-third the feed, per acre of land.