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mobile app that houses a bunch of conferences and helps you before and during conferences

"At last week's IGNITION conference, Carolyn Everson - the VP of Global Marketing Solutions at Facebook -- told Business Insider's Jim Edwards that Samsung paid $10 million for a three week Facebook ad campaign. The end result? Samsung sold $129 million worth of Galaxy S III smartphones. Not too shabby."

"Line, a Japan-made WhatsApp rival that is owned by Korean content giant Naver, just announced that it has hit 10 million registered users in Thailand at a press conference in Bangkok today, marking the first time it has provided a figure for a market outside of its native Japan. The company has more than 75 million users worldwide, so a pretty significant chunk of its user base is in Thailand, but more impressive than that is the fact that Facebook itself has 17.9 million users in Thailand (it is Facebook's 17th largest market)."

"800,000 Instagrams were tagged [Hurricane] #Sandy, and Instagram co-founder Kevin Systrom thinks that makes it the most digitally captured event in history. But "how do we mine all these photos, make sense of them so you can consume the most interesting photos about Sandy?" he asked today at GigaOm's RoadMap conference. His conclusion was "We're going to need to be a big data company." Systrom says Instagram's focused is on "making meaning of all the data coming in, and improving the experience of curating." For example, he said that there were only 85,000 #SuperBowl Instagrams, compared to the 800,000 #SandyGram. People can't consume 800,000 photos, but they still want to pull valuable information from them."

"Sony has announced that it will be launching the first 4K video distribution service for consumers, giving 4K TV buyers their first real source of content. We don't have much information about the service, but it will be launching in the US this summer, both potentially creating a 4K market and giving Sony an edge. It's something Sony originally tried with 3D, trying to handle all facets of the feature from content creation to distribution and playback. "We intend to expand the world of 4K content from beyond the cinema to TV dramas and commercials," Sony's Kaz Hirai said during the conference at CES. Sony has already announced a series of remastered 4K Blu-rays, and as with 3D, the company is trying to sell studios on the benefits of 4K. Meanwhile, it's announced the first-ever 4K OLED prototype TV and new models of its consumer-ready 4K TVs. In the US, though, super high-def digital distribution could be hampered by ISPs, which aren't likely to look kindly on the stress this will cause their pipes."

These apps will bring new actions such as "want" and "own" - descendents of the "Like" button - to Facebook and sites that use its plug-ins. Eventually, the verbs will appear in display ads on the site's right-hand side, as well as in users' news feeds while labeled as "featured." When it comes to retail, seeing what shoes, clothes, movie tickets, music downloads, and so on a friend "wants" or "owns" within a brand ad could positively impact the performance of paid Facebook promos. Since implementing "want" and "own" buttons in November, one of Facebook's partners - Payvment/Shopping Mall - has seen customers rise from 500,000 to more than 1.3 million without making an ad buy on the social site. The Facebook-only e-commerce player has been a partner since the f8 developer conference last fall, and it credits the new buttons with spurring a substantial holiday sales period. The Amazon-styled business has placed the "want" and "own" buttons next to each of its thousands of SKUs.

The vast majority that clicked on ads was likely to take some action, including receiving a coupon (51%), research a product (49%) or making a purchase (46%). After coupons, ads featuring specific product searching, favorite brands, and location information were most likely to entice smartphone users to interact with them. When it comes to mobile platforms, the study found iOS users trumped Android device owners in ad responsiveness. People using iPhones and iPads were more likely to make a purchase than Android-based users. The findings, presented Monday at the IAB's Mobile Marketplace conference, were based on a survey conducted by ABI Research of 552 U.S. adults who use a smartphone with data service at least once a week, and 563 corresponding tablet users. The sample was split evenly by gender and covered those18 to 65+. The study also emphasized that mobile no longer means merely "on-the-go," with virtually all tablet and smartphone owners using their devices at home-the most common place for mobile activity. Tablets are viewed mainly as media consumption devices;  smartphones are considered "mission-critical" tools that 70% won't leave home without.

List for CPG brands wanting to reach moms: Youtube, pinterest, in her home (houseparty, etc), email, niche conferences, ipad, and podcasts

Teen Vogue VP and publisher Jason Wagenheim told attendees at Business Insider's Mobile Advertising Conference that 42 percent of the magazine's readership is scanning QR codes. That's up a whopping 133 percent from 18 months ago.

Presentation on Future of Digital Marketing.  According to presentation, future of digital marketing is: social commerce, m-commerce, mobile, open APIs, Tech/Data mashups, community, the Cluetrain Manifesto, distributed & decentralized, and game-based

This is an interactive display exhibited at the OFFF Conference. The display showed a live video feed of conference attendees, and those viewing the display were able to add digital graffiti such as costumes, funny faces, etc., to the video feed. This could be a good tech to look into for Cartoon Network.

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Interesting take on a takeaway from a mHealth conference, that discusses how teens used the mobile devices in ways that the marketers didn't plan for.

David Vladeck, the man in charge of policing the internet for the Federal Trade Commission, gave a presentation Monday at the Interactive Advertising Bureau's conference on networks and exchanges in New York.