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When the weather becomes a hot topic on Twitter, the Weather Channel will try to seize the moment with some custom content thanks to a new deal with Twitter. The idea is to draw third-party advertisers to sponsor the content. Under the ESPN deal, for instance, Ford inserted a pitch for its Fusion before replays of college football instant replays tweeted by ESPN. Here, a hurricane, for instance, might be a sponsorship opportunity for insurers like State Farm, which tried its hand at various forms of digital advertising during Hurricane Sandy last year. Other current TWC advertisers include Scott's, Jeep and L.L. Bean. **Could be something for Pennington. Sponsor good spring weather.**

Becoming popular in bike-centric European cities like Amsterdam. Ads are printed on plastic bike seat covers, which are then placed over the seats of parked bicycles, keeping seats dry and leaving an unavoidable impression. Marketers are targeting by geography and bike style - fixies near colleges for example.

daily 12.2

This could tie in nicely to the L'Oreal stuff around b2school, yes?

This is actually a really cool idea.  Emily: This is what I was talking about L'Oreal, the Foursquare account for whatever product they're hawking could provide trivia about different places around their college, etc.