Macy’s “Believe” campaign draws on the famous 19th-century newspaper editorial that proclaimed, “Yes, Virginia, there is a Santa Claus” and said he “exists as certainly as love and generosity.” The campaign, created by JWT, New York, benefits the Make-A-Wish Foundation. Children write letters about why they believe in Santa and drop them in R.H. Macy Santa mailboxes; Macy’s donates $1 for each letter, giving $1 million both in 2008 and 2009 to Make-A-Wish for the first million letters it received.
Simeon Spearman on 25 Jul 12Activated by gestures, touches and movements, visitors can be trigger different sounds such as "athletes' heartbeats, shoes squeaking, arrows hitting a target, etc" which will then be synced up to remix Mark Ronson's "Anywhere in the World." But for what purpose is Coca-Cola doing this? The company's official statement: The visionary pavilion has been inspired by Coca-Cola's global campaign for London 2012 - Move to the BeatTM - that aims to connect young people to the Games by bringing together their passions for music and sport. The pavilion forms part of Coca-Cola's Future Flames campaign for London 2012, which aims to recognise and reward the best of the nation's youth and shine a spotlight on emerging talent to inspire other young people to pursue their passions.
