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"To use the card, a cardholder places their finger on the sensor and a comparison is performed between the fingerprint and the previously enrolled fingerprint template securely stored in the card in order to authenticate the transaction. Green and red lights are integrated into the card to indicate a successful or unsuccessful match, according to the press release."

Prices change as often as every 15 minutes as some of the 2m sellers on the site join the online retailer in using computerised tools, often developed by former data miners at banks.

But it's AOL's own properties the company aims to build up as a go-to premium buy for brand advertisers. Display revenue on AOL properties grew by 2 percent. The company is betting on premium ad formats such as its rich-media laden Project Devil units to entice brands to spend more. AOL reported that more than half of the advertisers who bought the ads in Q1 re-upped this past quarter. Armstrong admitted that last year the company's focus was not data-driven, and stressed the firm's renewed mission to ensure that data - meaning results-related numbers proving the value of buying AOL's ad products - is at the heart of its sales approach. People cannot leave the building without data, said Armstrong. Mobile and video ad revenue are key to future growth for AOL, said Armstrong, who said that last summer 75 percent of insertion orders included both platforms. Today, it's close to 100 percent, he said. The company reported that videos, video views, and video revenue rose at double-digit rates, though it did not break out revenues for video advertising.

The social media marketing vendor tracked campaigns for 276 clients in the last quarter and reported Facebook's new mobile ads are already outperforming desktop ads in click-through rates and CPMs by 14 times. Mobile newsfeed ads garnered a 1.14 percent CTR on average. Facebook is banking on the success of mobile ads as well, earning $9.86 for every thousand mobile ads served. That's 13 times more than it receives for desktop ads.

Discusses the power of social in changing things (bank of america, go daddy, netflix, and armani)

Good examples of mobile loyalty used by brands American eagle, Denny's and Sovereign bank