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Dragon Drive lets drivers listen, write, edit, and respond to both text messages and emails using only their voice and Nuance is also planning to add additional functionality to the service, including the ability to control music playback and search for directions. And since BMW is also one of the companies that will be supporting the upcoming Eyes Free feature for Apple's Siri, new BMW owners should have plenty of options when it comes to voice control.

Over eight nights in major cities across South Africa, interactive agency iLogic created large projections of race tracks to promote the BMW 1 Series. Passersby could sign up with promoters to race BMWs on projected screens by logging into Facebook on a tablet.

Projection mapping/tablet/facebook from BMW South Africa

"BMW last year invested in the mobile app MyCityWay, and soon it will find if that was money well spent as its eco-friendly Born Electric road show rolls into New York. The luxury automaker next week will run locally targeted display and video ads on the city- guide app, which developers said has 1.2 million users in Gotham."

To show just how prevalent brand images are across the web, Stipple built an image calculator for Ad Age readers at stipple.com/imageaudience. Just input a brand's URL to see how widespread its images are. for BMW, for example, 405 million hits come up (at this writing) in just the past seven days. Stipple falls into the same space as ThingLink and Luminate, which both attach a commerce element to images. The idea of image-based commerce has marketers excited about services like Pinterest and The Fancy. But in order to capitalize on this opportunity, sellers need a system to assert some degree of control - a way to keep the information associated with their products consistent across the web.

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Cool video showcasing BMW ConnectedDrive features. Has a heist feel to it.