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In terms of Lexus' marketing purposes, it is the first automotive advertiser to employ brand-specific color schemes in Draw Something. Players will also be awarded in-game coins if they virtually draw Lexus-oriented items. And many of the drawings created on the mobile app will be uploaded onto the Draw Something Facebook page, where users will have a chance at being featured as the "Lexus Stunning Doodle of the Day." The "Stunning Doodle" theme appears in the mobile ads that will be served up to Draw Something users on iPhones, iPads and Android devices during the next several days.