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But it's AOL's own properties the company aims to build up as a go-to premium buy for brand advertisers. Display revenue on AOL properties grew by 2 percent. The company is betting on premium ad formats such as its rich-media laden Project Devil units to entice brands to spend more. AOL reported that more than half of the advertisers who bought the ads in Q1 re-upped this past quarter. Armstrong admitted that last year the company's focus was not data-driven, and stressed the firm's renewed mission to ensure that data - meaning results-related numbers proving the value of buying AOL's ad products - is at the heart of its sales approach. People cannot leave the building without data, said Armstrong. Mobile and video ad revenue are key to future growth for AOL, said Armstrong, who said that last summer 75 percent of insertion orders included both platforms. Today, it's close to 100 percent, he said. The company reported that videos, video views, and video revenue rose at double-digit rates, though it did not break out revenues for video advertising.

"AOL will launch an ad-supported streaming movies section next Tuesday, April 30th, initially featuring "tens of films" from Miramax, the studio behind breakout pictures including Pulp Fiction, Good Will Hunting, and There Will Be Blood, among many others. The film selection will rotate on a monthly basis, and the initial movies haven't yet been announced. It's not clear how many ads will be shown, but AOL tells Variety that it "won't get too aggressive on monetization.""

daily 8.24 safe social paid app for kids on AOL

AOL pushing its content on the ellen show's website daily 9.8

Techcrunch focuses on his answers, specifically about all those CDs AOL mailed out during that era, but what's pertinent for us I think is the use of Quora to facilitate discussion between important people and us peons.

"Facebook is now the second biggest server of online video, behind YouTube. Although Facebook is a distant second to YouTube, that's still huge progress. Facebook now shows more video than Yahoo!, Vevo, Microsoft, AOL and everyone else. Facebook has a partnership with Nielsen, to develop "Nielsen Online Campaign Ratings" (OCR), which measure the audience for Facebook ad campaigns in a similar way to how Nielsen measures TV audiences, by reach and frequency. The result is that it is now a lot easier for big advertisers to compare their TV ROI with their Facebook ROI. Facebook has a partnership with Datalogix, a consumer data company. It allows advertisers - particularly big packaged goods companies like Procter & Gamble and Unilever - to target their own customers with ads inside Facebook, and to compare those campaigns against control groups that did not see them, and thus calculate exactly how many sales any Facebook campaign created."

You know things have gone irretrievably to shit when fellow AOL employees write public articles on what a douche you are. Hopefully none of us will deteriorate to this point (although I think it's possible for me to get there;-).

Are portals still viable?

Depressing, the old buying the old to confront the new. Should work out great.