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Ivy Chang

Study shows that retail 'showrooming' is reality | RetailCustomerExperience.com - 0 views

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     46 percent of the respondents who shopped online within the past six months first checked out the product at their local retail stores and then made the purchase online walmart led at 41% and target at 25%
Ivy Chang

Changing Mobile Commerce, One Tip at a Time - SocialTimes - 0 views

  • help consumers find interesting products online while also playing a game. This “social discovery” app mixes gamification with unique products for consumers to easily find.
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    Unlike an Amazon or traditional online commerce site, Tip or Skip focuses on the imagery of what is beautiful and being liked online and allows users to follow what's trending and send them to the original place where it can be bought, "The difference between liking something and 'tipping' something is that tipping will actually let you track, organize and really thinking about if you want to share that product. 
Ivy Chang

Google Capital invests $40 million in online education giant Renaissance Learning | Ven... - 0 views

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    growth of online education, MOOC
Emily Knab

Industry Insiders Say Online Video Advertising Is Reaching A "Frenzy Point" - 0 views

  • “Last year we grew 40%, this year we are growing 90%,” says Keith Richman, CEO of Break Media
  • Tremor Media
  • is also seeing a doubling of ad revenues
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  • U.S. Online video advertising is estimated to reach $1.5 billion this year
  • eMarketer estimates that online video advertising will grow 48 percent in 2010
Simeon Spearman

How Much Network Programming Was Actually "On Online" This Season? - Clicker ... - 0 views

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    This is probably useful for the online video stuff Verizon wanted. Statistical rundown of how much network programming  was available online this season. Could also be useful for weekly.
Emily Knab

MediaPost Publications Repurposing Online Video Banners for TV 09/07/2010 - 0 views

  • the online creative performed better than most rich media campaigns even without a media push
  • The digital piece was geo-targeted to the San Francisco Bay area in which the spots ran
  • The campaign was staged to appear first online and then on air.
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  • Perhaps the key to imagining better online creative is to anticipate it eventually becoming a TV spot.
Simeon Spearman

ComScore: Online video ad views see big bump - FierceOnlineVideo - 1 views

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    comScore (Nasdaq: SCOR) reported some 172 million U.S. Internet users watched online video content in December, almost identical to November viewing, for an average of 14.6 hours per viewer, down slight from November's 14.7 hours. Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in December-as it has perennially, with 144.8 million unique viewers, which was down slightly from November's 145.8 million.  Yahoo! Sites, meanwhile, followed with with 53.1 million viewers, a big drop from the 61.8 million viewers it had in November.
Greg Steen

Conan's Ratings Are Down, but He's Huge Online - 0 views

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    This week Turner Broadcasting will be out selling Conan O'Brien with a new pitch: Forget the TV ratings, look at his online popularity.
Simeon Spearman

Predictions: Gazing into the online video crystal ball - Online Video News - 0 views

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    Predictions on the future of online video. 
Ivy Chang

How Twitter Users Spread Buzz For Cyber Monday & Black Friday - SocialTimes - 0 views

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    From NM Incite: Social media discussion about Black Friday peaked in 2012, accounting for 2.6% of online buzz, up 15% from 2011. Cyber Monday buzz almost doubled relative to 2012, accounting for 1.4% of online buzz. The overwhelming majority of social media conversation about Black Friday and Cyber Monday was driven by consumers sharing deals and talking about deals. 10% of Black Friday conversation, specifically, was negative, driven largely by consumer complaints about crowds, violence and lackluster sales. The top shared link within Black Friday buzz was the Amazon Black Friday Deals page.
Simeon Spearman

Facebook's Plan To Destroy Television - Business Insider - 0 views

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    "Facebook is now the second biggest server of online video, behind YouTube. Although Facebook is a distant second to YouTube, that's still huge progress. Facebook now shows more video than Yahoo!, Vevo, Microsoft, AOL and everyone else. Facebook has a partnership with Nielsen, to develop "Nielsen Online Campaign Ratings" (OCR), which measure the audience for Facebook ad campaigns in a similar way to how Nielsen measures TV audiences, by reach and frequency. The result is that it is now a lot easier for big advertisers to compare their TV ROI with their Facebook ROI. Facebook has a partnership with Datalogix, a consumer data company. It allows advertisers - particularly big packaged goods companies like Procter & Gamble and Unilever - to target their own customers with ads inside Facebook, and to compare those campaigns against control groups that did not see them, and thus calculate exactly how many sales any Facebook campaign created."
Simeon Spearman

In-Game Advertising Still Not Drawing Ad Budgets | ClickZ - 0 views

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    "Sam Glassenberg, CEO of Funtactix, which develops social games for major motion pictures like The Hunger Games, said the in-game ad market presents both huge opportunities and new risks for brands and agencies. He cited statistics from NPD and said that there are almost 200 million online gamers out there who play games for an average of 13 hours a week. Yet, the majority of ad spend still goes to TV or banner ads and only a fraction to games, he noted. "How are we going to close that gap?" he asked. The discussion was organized by SponsorPay, a Berlin-based engagement advertising company whose application rewards users that watch an ad with virtual currency and other goodies. SponsorPay is one of a handful of companies out there including SocialVibe, Flurry and WildTangent seeking to help games developers monetize their product and brand advertisers engage consumers with such ads. Games entrepreneur Wilson Kriegel, formerly with Zynga, addressed this potential by discussing his involvement with mega-hit Draw Something, an online drawing game developed at his former company OMGPop, which Zynga acquired in March. The game allows people to draw things and share them with their friends. Since its launch early in 2012, it has seen over 90 million installs, 10 billion drawings created and was a top trending topic on Twitter.  Companies including McDonald's, Disney and Sprint have incorporated their ads into the game. Kriegel said that ad features including in-game banners, game features and in-game call to actions seen a clickthrough rate of 1 percent to 10 percent-unheard of in an industry where average CTRs are 0.7 percent."
Simeon Spearman

Linking Up in Real Life | Adweek - 0 views

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    "Citi piloted LinkedIn's first branded community in April, erecting Connect: Professional Women's Network as a sponsored group for members to discuss topics online, such as women-on-women bullying in the workplace. Then in late summer something unexpected happened: Members began taking things offline. One New York-based member posted a question, asking if others would like to meet in person. That has spawned nine different meet-ups in not just New York but Seattle and Miami. "That's not necessarily behavior we could have predicted from an online social network," said Citi's managing director and head of North American marketing Vanessa Colella."
Simeon Spearman

Online paid-content market poses threat to traditional advertising | Media | guardian.c... - 0 views

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    "The Forrester report found that over the next five years, the amount spent on online music, games, film, TV and news content by consumers in western Europe will surge by 65% from €6.2bn (£5bn) to €10.2bn."
Ivy Chang

Google may jump into the online TV game with a YouTube-based service - 0 views

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    Google is reportedly readying its entry into the online TV industry with a YouTube service by the name of "Unplugged," which would feature a skinny bundle of TV channels.
Ivy Chang

Online games platform offers educational grants to winners | Springwise - 1 views

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    Grantoo gives students a chance to win grants for playing games online --brands can sponsor tournaments by providing cash that will go towards educational grants or donations to charities for students who win.
Ivy Chang

From Social Networking To Banking: Infographic Reveals What People Are Doing Online - S... - 0 views

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    infographic on what people are doing online in terms of social, finances, news, personal business, shopping, web surfing/research
Simeon Spearman

Forecast: Local ad spending on Web & mobile to overtake newspapers by 2013 | Poynter. - 0 views

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    in 2011, 6.3% of all local online advertising was served up on a mobile device. Borrell Associates forecasts by 2016, 88% of all local online advertising will be served up on a mobile device.
Simeon Spearman

MediaPost Publications Mobile Shoppers More Likely Product 'Evangelists' 07/25/2012 - 0 views

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    A new survey by mobile ad network Greystripe suggests mobile shoppers are more likely to evangelize brands or products than people who prefer to make purchases in physical stores. The study found almost half (49%) of mobile shoppers routinely writing reviews about their product experiences, compared to only 31% of their traditional counterparts.   But if a mobile shopper is unhappy with a purchase, that also indicates they are more likely to complain about it online. The study showed that mobile shoppers are more likely (31%) to visit a brand's Web site or app first when looking for product information than in-store shoppers (24%).
Simeon Spearman

Social Media - Twitter Driving Most Online Conversations About Fortune Global 100 Brand... - 1 views

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    During February 2012 (the four-week study period*) each of the Fortune Global 100 companies was mentioned an average of 55,970 times on Twitter. Online forums and blogs also offered social engagement opportunities for the leading global brands, but at far lower levels, generating an average of 19,739 and 19,610 mentions during the month, respectively: 
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