Group items tagged

luxury vending machines for cosmetics, perfume etc

Democratizing impact of media on luxury brands.

first luxury brand to launch a commerce experience that doesn't require leaving facebook.

"Boutique Agencies Are Helping Make High-End Brands More Approachable by Shifting Strategy From Glossy Magazines to Digital, Social Media" Also discusses how fashion brands tend to be a reflection of one person's vision and that person wants a similarly singular partner on the agency side.

Stats to update the bargain services POV

Darling Delicious in the Netherlands, who provide a platform for companies to test their innovations with consumers before they launch on the market.

Nice additional of instragram

"BMW last year invested in the mobile app MyCityWay, and soon it will find if that was money well spent as its eco-friendly Born Electric road show rolls into New York. The luxury automaker next week will run locally targeted display and video ads on the city- guide app, which developers said has 1.2 million users in Gotham."

Buick ran a "Pinboard to Dashboard" promotion that encouraged Pinterest users to create interior design inspirations for the 2013 Encore luxury car. The automotive company invited ten of the most influential fashion, design and food bloggers to participate in the promo and create their inspiration board. The promotion is part of the company's efforts to reach out to a younger target market and show that the brand can use social media and have fun with it.