Behold the world's first crowdsourced movie-poster campaign created through Instagram! It's the pinnacle of creative achievement! Sigh … humankind's obsession with the ubiquitous photo app continues, this time in Canada, where ad agency Taxi teamed with the Instagramers Montreal collective to create 87 posters promoting the new film J'Espère Que Tu Vas Bien, which roughly translates to Instagram Isn't So Great. Actually, it means I Hope You're Well, and the number of posters corresponds to the 87-minute running time of the movie, an experimental piece-entirely improvised, with no script written beforehand-that follows two friends as they saunter around Montreal. The Instagramers walked for 87 minutes, visiting locations used in the film, and submitted more than 600 shots all told.
Instagram images are not displaying on Twitter cards as of Sunday afternoon. Instead, users are being shown an empty white space where a photo should live. A link to the Instagram photo is still included.
Instagram images are not displaying on Twitter cards as of Sunday afternoon. Instead, users are being shown an empty white space where a photo should live. A link to the Instagram photo is still included.
"800,000 Instagrams were tagged [Hurricane] #Sandy, and Instagram co-founder Kevin Systrom thinks that makes it the most digitally captured event in history. But "how do we mine all these photos, make sense of them so you can consume the most interesting photos about Sandy?" he asked today at GigaOm's RoadMap conference. His conclusion was "We're going to need to be a big data company."
Systrom says Instagram's focused is on "making meaning of all the data coming in, and improving the experience of curating." For example, he said that there were only 85,000 #SuperBowl Instagrams, compared to the 800,000 #SandyGram. People can't consume 800,000 photos, but they still want to pull valuable information from them."
When Instagram users @mention a social contact and then tweet the photo, Instagram will automatically translate the user's Instagram handle to his or her Twitter handle.
1. bmibaby.com
The British low-cost airline bmibaby has recently launched both its official Instagram feed and a competition to promote its 39 destinations.
2. Moby
Moby launched a microsite that integrated Instagram photos to premiere his new album, Destroyed.
3. ASOS
Finally, ASOS has recently linked Instagram to its Facebook page. In ASOS's own words: "it features behind-the-scenes pics at magazine and beauty shoots as well as snapshots of inspiring stuff and the hottest, newest products coming to ASOS".
Free People, a contemporary women's fashion label owned by Urban Outfitters, has begun integrating consumers' Instagram photos onto its product pages.
The company has assigned individual product hashtags to a selection of denim items. Customers are encouraged to upload pictures of themselves in one of those items to Twitter or Instagram with the product hashtag - for the Sorbet Tie Dye Jean above, the hashtag is #fpsorbettiedye - as well as the general #myfpdenim hashtag. Pending moderator approval, customers' photos will appear on individual product pages as well as Free People's denim showcase.
Instagram had an average of 7.3 million daily active users - or DAUs, in Facebook parlance. That tops of Twitter's 6.868 million DAUs over the same period of time, according to the report.
What's more, the average Instagram user spent 257.0 minutes accessing the photo-sharing site via mobile device in August, the data claims, while the average Twitter user over the same period spent 169.9 minutes viewing.
"The resulting collection on Lightbox, Time's photography blog, was "one of the most popular galleries we've ever done," says Pollack, and it was responsible for 13% of all the site's traffic during a week when Time.com had its fourth-biggest day ever. Time's Instagram account attracted 12,000 new followers during a 48-hour period."
Followgram is a tool that lets you create a custom follow button and vanity url for your Instagram feed. One of the early entrants to the coming Instagram economy.
Twitter + Instagram for tweens.
[Users] either insert their own text or choose from a library of celebrity quotes from the likes of Adele and Effie Trinket of "The Hunger Games."
Mr. Broyles noted that he built the feature that lets users pick out quotes after noticing that many young users had a tendency to replace the filler text he used when delivering a new theme with "Bored" and other brief phrases.
"When you're a 12-year-old, what do you really have to say?"
On June 20, a source says Facebook will unveil that Instagram, its popular photo-sharing app, will begin to let people also take and share short videos. Call it the Vine effect.
create a personalized Nike ID inspired by Instagram photos
What Nike has done, in this case, is brilliantly understood a number of the key trends driving audience behaviours, such as the creative self-promotion that the likes of Twitter and Instagram encourage and celebrate, and turned those into what is, at heart, an ad. The key is that that it adds value as much as it advertises.
"When three-week old Latin-American restaurant Comodo - located in Manhattan's SoHo neighborhood - noticed guests were repeatedly snapping pictures of their entrees and uploading them to Instagram, it decided to capitalize on the trend. The restaurant has embraced the hashtag #ComodoMenu and added it to the bottom of its real-life menu, encouraging guests to add, share and check out photos of food offered at the establishment."