According to new data released by Flurry Analytics this morning, overall app usage in 2013 saw 115% year-over-year growth, with Messaging apps showing the most dramatic growth, up 203% year-over-year.
Tablet shipments will outpace those of portable PCs this year as demand for PCs overall continues to slide, according to a new IDC forecast. The research firm projects that tablet worldwide shipments will rise 58.7% to 229.3 million units in 2013, while notebook computers will fall 6.7% to 187.4 million.
ased on a review of 100 campaigns run between January 2012 and March 2013, location-based mobile ad network Verve Mobile found those that included location targeting had twice the response rate of ones without location data, with an average click-through rate of 1.21% to .61%.
The researcher predicts that U.S. desktop advertising will hit $35.39 billion in 2014, but then begin falling off in 2015. By 2017, the figure will be $32.51 billion, which is close to the amount posted in 2012. Meanwhile, mobile advertising will hit $11.76 billion in 2013, up from $7.65 billion this year.
The personalized profiles feature fixes the aforementioned problems by separating viewing activity for each person using the account. Each person also gets to choose a custom avatar for their profile, and label it accordingly (Dad, Mom, Brother, etc.).
Read more at http://venturebeat.com/2013/01/08/netflix-personalized-profiles/#MsXh7SVFYzSy65tt.99
Buick ran a "Pinboard to Dashboard" promotion that encouraged Pinterest users to create interior design inspirations for the 2013 Encore luxury car. The automotive company invited ten of the most influential fashion, design and food bloggers to participate in the promo and create their inspiration board. The promotion is part of the company's efforts to reach out to a younger target market and show that the brand can use social media and have fun with it.
The Android piece is particularly interesting. If you're a publisher or developer with an Android app to promote, a Google+-authenticated user who is browsing around your desktop website will be prompted to download the Android app, too. Then, the user can opt to get an over-the-air install of the app without ever touching a smartphone.
Read more at http://venturebeat.com/2013/04/02/google-plus-login-button/#lOL2oCXRukFeFdM4.99