In this case, that personal assistant technology is being applied to a specific
industry — banking. (Banking was, incidentally, one of the industries called out
by Siri co-founder and former CEO Dag Kittlaus when he wrote a
column for TechCrunch about the future potential of the virtual personal
assistant.) BBVA Chief Innovation Officer Beatriz Lara Bartolomé says Lola
is named after a real BBVA sales agent in Madrid, Spain. Her numbers were orders
of magnitude better than anyone else’s, and when BBVA researchers interviewed
her about the secrets of her success, they were most impressed by her passion
and enthusiasm for the customers.
