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Simeon Spearman

Twitter Is Already Winning The Social TV War, But It Will Soon Do More | TechCrunch - 0 views

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    "Here at TechCrunch, we've heard Twitter is reaching out to TV producers and showrunners to find out ways that it can further integrate with the TV experience. That could mean Twitter-based voting, in the case of some competitive reality shows. It could also mean introducing interactive elements in scripted shows that viewers could use to unlock new content or web experiences. For what it's worth, Twitter is hiring for a role just like this: One of the positions listed on its jobs site is a "Manager of TV Relationships" position based in Los Angeles. The purpose of the job is to act as a "Twitter ambassador/evangelist to TV celebrities," getting them to tweet more during their own shows and just in general. But the goal also to work with high-profile showrunners and producers to find ways to integrate Twitter into their programming. One listed responsibility is to "manage and execute a volume of creative content plays with TV talent, such as live tweeting of shows, talent Q&As, and other creative uses of Twitter.""
Simeon Spearman

Exclusive: Shazam launches partnership with WWE, reveals TV music data - 1 views

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    While Shazam for TV has continued to grow, Shazam's music footprint still has a big affect on social TV. It's no surprise that many times users take out Shazam to uncover a song they're listening to on TV. Even for a recent WWE  episode there were over 1,000 tags, without any call-to-actions on TV. The most popular songs were:  "Voices," "Break the Walls Down," "Radio" and "I Came to Play," which are the entrance anthems for:  Randy Orton, Chris Jericho, Zach Ryder and The Miz, respectively. Additionally Shazam has shared with Lost Remote some of the most Shazamed songs during TV from June. British dubstep band, Nero, gained 100K tags since 7 June 2012 when the record was first used in the new ad campaign for HP dm 4 Laptop. Keeping with British acts Alex Clare's 'Too Close' gained 312K tags this month thanks to the record's inclusion in Internet Explorer ads. Some of these tags have been driven by radio, but generally we've seen that big spikes in traffic for 'Too Close' coincide with TV play. So far 'Too Close' has been tagged over 2 million times worldwide! Lumineers 'Ho Hey' scored 91K tags this month thanks to the inclusion of 'Ho Hey' in the new Bing commercial. Dire Straits 'Walk Of Life' gained 31K tags thanks to its use in a Burger King ad. TV shows also drove huge engagement this month. Suits (Caught A Ghost 'Time Go' was used and scored 12K tags) and Pretty Little Liars (The Strange Familiar 'Unwanted' 4K tags) both scored highly. The Middle East 'Blood' saw a huge rise in tags when HBO broadcast the film Crazy Stupid Love which uses the track. 'Blood' scored 29K tracks in June.
Ivy Chang

Shazam For Clothes Identifies What TV Characters Are Wearing - PSFK - 3 views

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    Users can tag TV shows, which will pull up content on the show such as trivia, cast bios and merchandise. It is within this feature, that Shazam is seeking to increase consumer engagement by allowing them to tag the TV show to find out what the cast are wearing, and then link them directly to an online store.
Ivy Chang

Lexus produces TV show to reach consumers in their homes - Luxury Daily - Television - 0 views

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    Toyota Corp.'s Lexus is gearing up for the fourth season of its TV One show, "Verses and Flow." The new season of the show designed to reach African-American consumers, which will premiere in August, will feature performances by artists including K. Michelle, Candice Glover and Ruben Studdard. Acting as a producer of content allows a brand to reach consumers in an organic way.
Greg Steen

Sky's Internet TV Service Could Offer Pay-As-You-Go Shows - 0 views

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    BSkyB's upcoming over-the-top internet TV service could create a new post-subscription ecosystem for pay-per-view and pay-as-you-go TV shows.
Simeon Spearman

TV Nets At Upfront Pitch Shows' Social-Media Traction | Special Report: TV Upfront - Ad... - 0 views

  • News Corp.'s Fox took the strongest stand, telling advertisers its top-rated programs generated more social-media reaction than anything cobbled together by Netflix (which recently launched "Lillyhammer") or Hulu (which has a new program, "Battleground"). Peter Rice, the network's chairman of entertainment, noted that "none of the pure digital companies—not Google, Netflix, Yahoo or YouTube—can currently compete with our reach or scale." To bolster the argument, Fox is opening a unit called "The Bridge" that will create tailored promotions to work TV advertisers into social networks and other new-media venues where fans of TV shows are interacting.
Simeon Spearman

Is WWE NXT's Move From SyFy To The Internet A Sign Of TV's Future? - 0 views

  • It’s been quite a few years since WWE has been on the forefront of pop culture, but now, possibly because of a forced hand, it once again finds itself blazing trails. Its newest TV show, NXT, a reality-type show (with minimal wrestling, of course) that debuted last winter, will be leaving TV altogether and heading to the Internet. (Tuesdays at 10pm, for the record.) WWE says it’s the first TV show to leave TV for the Internet, something that I wouldn’t even be able to verify, but it does speak to a broader move in the world of entertainment.
  • Moving NXT to the Internet is an experiment. Perhaps it’s one borne out of necessity, but I’d be shocked if TV executives around Hollywood aren’t checking in to see how it does.
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    daily 10.5
Simeon Spearman

CW's 'Twitter Party,' or the Upfront's Hinging on Social | Special Report: TV Upfront -... - 0 views

  • In the past, an advertiser would have counted on TV to make the point. But as younger audiences increasingly turn to other screens, TV airings alone don't necessarily have the impact they once did. So more TV networks are pitching programs that make use of the chatter it generates in some of the new venues. This week's upfront sessions are likely to include a sizable amount of talk about how Fox, CW and their brethren can use popular TV shows to harness consumer interest in social-media outlets. "Making sure that you've got a layer of digital and social amplification as part of the plan is paramount," said Brent Poer, exec VP-executive creative director at Starcom MediaVest Group's LiquidThread unit, which specializes in weaving ad messages into content and was involved in the pact between CW and Microsoft. Earlier this month, CBS unveiled "CBS Connect," a digital hub where TV fans can aggregate updates about their favorite shows from Twitter and Facebook, and interact with actors from the programs. On Tuesday, for example, members of the cast of "NCIS: Los Angeles" will connect with fans who use the show's hashtag in their tweets and posts during the program's season finale.
Simeon Spearman

IntoNow Hits A Million Shows Tagged In A Month. Two And A Half Men One Of The Shows #Wi... - 0 views

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    This app has been out for a month, and the charts like this coming out of it already (seem) useful. This is one face of "signing in to your tv." IntoNow - one show tagged per second, 17 tags a second during primetime. 57% are time-shifting; not time-shifted content = news, sports, events (3 duhs), and also cooking/reality shows (?). Users tagging TV shows 79% vs. 14% for movies
Ivy Chang

Bravo Launches Connected TV App with Social Sharing, Video Playlists - SocialTimes - 0 views

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    Bravo today announced a Connected TV app to unite viewers and advertisers with "Top Chef" and other popular shows on the second screen. Features include: Videos (Discovery, Playlist) Show Schedule Episode Descriptions Photo Galleries Polls & Games "Bravolebrities" Profiles New Content Inbox Social Sharing
Ivy Chang

NBC Universal Adds 24/7 Game Show "The Million Second Quiz" | Special Report: TV Upfron... - 0 views

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    The centerpiece is "The Million Second Quiz," NBC's new live competition series. The show is being marketed as the first fully convergent TV experience, where viewers will be able to watch a 24/7 live stream and play along at home in real time. Contestants first compete online before being selected to appear on air.
Simeon Spearman

Miso Launches Social TV App, Quips | ClickZ - 0 views

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    "Social TV start-up Miso has launched a new product, Quips, that allows users to select a scene from a TV show, caption it with their thoughts and share their commentary on a Quips feed, or to Facebook and Twitter."
Simeon Spearman

Social TV: Commercials Are Just Really, Really Short Shows | Social TV and Trending Top... - 0 views

  • It's not that the boundaries between shows and ads are necessarily blurring any more than they're already blurred; consumers are still smart enough to know when they're being sold to. But if you look at the social-media response to commercials, it's pretty clear that TV viewers are increasingly willing to talk about ads in the same way that they talk about shows: as bits of entertainment.
Simeon Spearman

Channel surfing in today's TV Everywhere world - FierceCable - 0 views

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    This article touches on the need for services that make it easy for viewers to discover content from multiple sources: TV, online, social, VOD, etc. Specifcally, the article mentions a service called LocateTV, which lets users track actors, tv shows, movies, etc. and notifies them when they are on-air. Could be useful for something like the Verizon/NFL tie-up to track talent, etc.
Simeon Spearman

Time Spent With Mobile Apps Rivals TV - eMarketer - 1 views

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    "Flurry stacked up time spent with mobile apps next to the web and TV. Although it didn't take into account multitasking-which research shows is very common among mobile app users-Flurry findings indicated that US consumers spent more time in apps than on the web. And their time spent with mobile apps (127 minutes) was nipping at the heels of their time spent watching TV (168 minutes). Flurry broke down mobile app usage into categories, and found that mobile gaming led the charge, accounting for 43% of the time spent with mobile apps worldwide. Social networking came in second, accounting for 26% of consumers' time, and entertainment and utility followed, each with 10%."
Simeon Spearman

TV viewing on tablets is rising among older viewers, finds survey - 0 views

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    ""The survey showed tablet owners 55 and older who watch TV and movies weekly on tablets jumped from 11% last year to 19% in 2012, while owners in the 45-54 range also saw large percentage gains (15% to 24%)," the company explained in their announcement. "While it may not make parents seem any cooler, older consumers more and more are adopting their kids' viewing habits," said Altman Vilandrie & Company Director Jonathan Hurd."
Ivy Chang

Startup Aims To Finally Make "TV Everywhere" A Reality - SocialTimes - 0 views

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    NimbleTV lets users watch TV anywhere there is internet connection -- offers unlimited recording and lets viewers record multiple shows at one time to save for later.   roughly $20/month
Simeon Spearman

Social Media Makes Early Verdicts on the Upfront | Special Report: TV Upfront - Adverti... - 0 views

  • "Cult," a creepy-looking drama on The CW, ranked first on a Social Index from Networked Insights, a social-media analytics company that advises brands and agencies on media planning. The index considers post volume and sentiment as well as other factors in chatter across Facebook, Twitter, forums and blogs. "Cult" follows an investigative journalist trying to find his paranoid brother, who went missing after becoming afraid that a hit TV show was out to get him. However much social traction it gets, "Cult" may have a tough time achieving big traditional TV ratings because it appears on one of the smaller networks and will arrive in mid-season instead of the fall, when attention is higher. "The Mindy Project" on Fox, "The Carrie Diaries" on The CW, "The Following" on Fox and "Revolution" on NBC round out the top five new series on Networked Insights' Social Index. On a network-by-network basis, buyers interested in shows' social potential should consider "666 Park Avenue" on ABC, "Vegas" on CBS, "Cult" on CW, "The Mindy Project" on Fox and "Revolution" on NBC, Networked Insights said.
Ivy Chang

Shazam-style app shows who funded political TV ads | Springwise - 0 views

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    shazam style app that tells you information about the ads you see on TV and info on who produced them
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