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Kaiser Chiefs are letting Facebook users put together 10 tracks from the 20 on the album, add their own cover art, and then pay and download the album. The personalized album can then be bought by other customers, and the original creator of the custom album gets a 13% commission.

Presentation on Future of Digital Marketing.  According to presentation, future of digital marketing is: social commerce, m-commerce, mobile, open APIs, Tech/Data mashups, community, the Cluetrain Manifesto, distributed & decentralized, and game-based

Top of the line Facebook storefront for European fashion e-tailer asos

Social Proof: 81% of customers reach out to friends and family members on social networking sites for advice before purchasing products Authority: 77% of online shoppers use reviews to make purchase decisions Scarcity: 77% of people like getting exclusive offers that they can redeem via Facebook. We assign more value to products that are less availableLike: 50% of shoppers have made a purchase based on the recommendation of the people they follow(and like) on social networks. We follow those we like and do the things they do Consistency: Purchases made from the brands we trust reinforce our future shopping patterns Reciprocity: We have an innate desire to repay favors in order to maintain social fairness, whether those favors are invited or not

SMS-based vending machines in Europe, Cocacola discusses the potential to roll this out in other markets and the importance of SMS as a marketing tool. 

Agenda for a workshop on Vendor Relationship Management. The topics covered are of particular relevance to the future of advertising.