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Portland Becomes Biketown With The Help Of Nike - Pop-Up City - 0 views

popupcity.net/biketown-with-the-help-of-nike

libre-service vélo Portland Nike marketing-territorial publicité mobilité-urbaine

shared by [pop-up] urbain on 15 Feb 16 - No Cached

[pop-up] urbain on 15 Feb 16

"For the next five years Nike will upgrade the Portland bike-sharing system (that's now called Biketown) with a capital injection of $10 million. In return all bikes and docking stations in the city will be Nike-branded, which makes the traditional link between Nike and Portland clearly visible on a street level."

<div class="cArrow"> </div><div class="cContentInner">"For the next five years Nike will upgrade the Portland bike-sharing system (that's now called Biketown) with a capital injection of $10 million. In return all bikes and docking stations in the city will be Nike-branded, which makes the traditional link between Nike and Portland clearly visible on a street level."</div>

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Portland's Biketown Sharing Program Sees Early Success - CityLab - 0 views

www.citylab.com/...513608

marketing Portland vélo mobilité mobilité-urbaine libre-service Nike

shared by [pop-up] urbain on 19 Jan 17 - No Cached

[pop-up] urbain on 19 Jan 17

"The Nike-sponsored Biketown program, which rents 1,000 carrot-colored "smart" cycles for $2.50 a trip, has logged 160,000 journeys since July for a total distance of 312,690 miles. That's the "equivalent of 49 round-trip rides from Portland, Oregon, to Portland, Maine," according to the Portland Bureau of Transportation. Last year also saw 3,000 people sign up for year-long contracts, which cost $12 a month and provide 90 minutes of free riding daily."

<div class="cArrow"> </div><div class="cContentInner">"The Nike-sponsored Biketown program, which rents 1,000 carrot-colored "smart" cycles for $2.50 a trip, has logged 160,000 journeys since July for a total distance of 312,690 miles. That's the "equivalent of 49 round-trip rides from Portland, Oregon, to Portland, Maine," according to the Portland Bureau of Transportation. Last year also saw 3,000 people sign up for year-long contracts, which cost $12 a month and provide 90 minutes of free riding daily."</div>

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