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Contents contributed and discussions participated by Michael Comins

Michael Comins

Mobile commerce report shows it is increasing in popularity, while social falls - 0 views

  • The smartphone shopping share rose from 13.3 percent in Q1, to 15.1 percent in Q2.
  • During the same time period, sales made through social media dropped to 1.9 percent, from having been 2.4 percent. The mobile marketing numbers from the Online Retail Sales Index from IBM showed that the overall positive feeling regarding social media fell to 18.6 percent from 25.1 percent.
Michael Comins

Mobile commerce may present an adapt-or-die scenario to businesses - 0 views

  • Firm suggests that change-resistant businesses could face obsolescence
  • Consumer friendly mobile commerce services may solidify the future of some companies
  • Tech-savvy companies may become stronger competitors in their industry
Michael Comins

Mobile commerce and its impact on programs for affiliate marketing - QR Code Press - 0 views

  • it is expected that in the United States alone, there will be 115.8 million smartphone users by the time this year comes to an end.
  • Statistics indicate that 64 percent of smartphone owners already take part in mobile commerce.
Michael Comins

Census Report Highlights Internet-Access Gaps - Digital Education - Education Week - 0 views

  • Less than two-thirds of black and Hispanic respondents reported living in a household with computer and/or Internet access, compared with more than three-quarters of other ethnic groups, and about 86 percent of Asian Americans.
  • Holders of bachelor's degrees or higher were found to be more than twice as likely to live in households with a computer and/or Internet access as were people who had not completed high school.
  •  
    Data supporting mobile used more for internet access among lower income users.
Michael Comins

NeoMedia: QR code scanning increased by 39 per cent in Q2 | Mobile content industry new... - 0 views

  • It posts regular usage updates, and its latest shows QR code scanning in Q2 was up by 39 per cent on Q1, with 1D barcode scanning up 41 per cent.
Michael Comins

Unhappy Customers? How to Respond Using Social Media | Social Media Today - 0 views

  • Be Prepared
  • Respond in a Timely Manner
  • Handle Public Grievances Privately
  • ...5 more annotations...
  • If possible, a response time of less than 24 hours is ideal, which means that someone must regularly monitor your social media platforms for new activity.
  • On the same token, don’t limit your responses to negative comments only. Reward the positive comments by “Liking” them or responding with a positive comment of your own
  • think of five to 10 of the most common issues customers might complain about,
  • From there, write a response to each of the criticisms that addresses the concern in a professional manner and offers a next step or plan of action to resolve the problem.
  • Don’t try to hash it out in back and forth posts on your profile page, always take it behind the scenes after your initial public response.
Michael Comins

Mobile Web Growth Passes Desktop Web Growth | Torsion Mobile - 0 views

  • Mobile Marketer has put out a summary of a new HowToGoMo presentation by Google that shows that mobile web is growing at eight times the rate of the desktop Internet.
Michael Comins

Not So Fast: Native Apps Still Trump Mobile Web | Mobile App Testing - 0 views

  • “A year and a half ago, mobile users tended to spend considerably more time — an average of 64 minutes per day — using the Web browser on their phone or tablet. By comparison, they spent only 43 minutes per day in apps. Now mobile users now spend an average of 94 minutes per day using apps, but just 72 minutes browsing the mobile Web…”
  • “In March, the web browser accounted for just 18.5 percent of time spent online among US smart-phone users. Mobile apps accounted for the rest. Now we know why Safari for iOS capabilities advance so sparingly: Apple sees it as irrelevant. Stated differently: Safari is to mobile what Internet Explorer 6 was to the desktop 10 years ago. Apps matter more to both developers.”
Michael Comins

Five Mistakes to Avoid When Engaging with Customers on Social Media | Social Media Today - 0 views

  • Mistake #1: Responding too slowly or not responding at all.
  • Mistake #2: Respond with a non-response.
  • Mistake #4: Fail to respond to direct messages:
  • ...1 more annotation...
  • Mistake #5: Ignore your mistakes:
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