Mobile commerce report shows it is increasing in popularity, while social falls - 0 views
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The smartphone shopping share rose from 13.3 percent in Q1, to 15.1 percent in Q2.
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During the same time period, sales made through social media dropped to 1.9 percent, from having been 2.4 percent. The mobile marketing numbers from the Online Retail Sales Index from IBM showed that the overall positive feeling regarding social media fell to 18.6 percent from 25.1 percent.