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Many experts recommend that your company have a social media crisis plan, but few companies actually take the time to think it through.

Consider some of the ways that a social media crisis plan could go wrong:   Two people from the company issue apologies through different mediums without talking with one another. This could cause miscommunication and one may promise something that the other did not. Worse yet, the two parties could promote conflicting ideas.The crisis plan may have been set into motion too late. If a member of a company is not very active on social media, he/she could potentially not hear of the crisis until a few days later.The crisis plan may be set for something less serious. If the crisis is serious to the company, yet it not treated that way, people could get very upset.

Step #1: Communicate with everyone in the company about who is going to be the spokesperson for both mishaps.

64 percent of American consumers can remember seeing television ads that included social media and QR code symbols such as those for “likes” on Facebook.

33 percent of consumers in the United States have gone on to interact with the social media that was shown on television after having seen it.

This survey included 1,000 respondents. Most of those participants said that they had noticed the use of social media on television and were aware of the ways in which they could interact with those various social networks, including the “Like” symbol for Facebook (42 percent), QR codes (28 percent), the Hashtags for Twitter (18 percent), and Shazam symbols (9 percent).

Social media helps make it happen by offering the opportunity to create one-to-one relationships. Showing people that you value them helps keep them loyal.

A community filled with happy customers attracts prospects

Using good keywords and links in social media posts improves search results.

Added the Google tracking code to the Landing page for the ads you are running? What about the Facebook landing tabs that you are running for a contest/sweepstakes/announcement or any other promotion. The insights are great and much more in depth than what Facebook provides. Do this now!Another great piece of code is the Google remarketing code. With the same added onto your Facebook page it makes for a great spread for your Google Adwords run ads. With a captive fan base account being pulled into the target range it makes for specific targeting.So you are running a contest on Facebook & Twitter at the same time? Ensure you talk about it on both platforms. Those with accounts on either will get involved. Sounds irrational? Now think where all your Twitter widget features and so does your Facebook News stream. Get it? Think social. Also remember they a lot of people stumble onto social media links via Google search and brows Twitter without logging in.Using a hashtag? Keep it small and precise. Do not add two words together that make puns or cannot be understood. Also, remember to keep the possibility of its use extremely narrow. You don't want negative publicity or feedback via the same.If you are using an application ensure you promote it using a Bit.ly link. No not for tracking the rate of the clicks alone but also the branding bit. A shot URL always saves space on Twitter and looks good too.

An auto reply for new followers does not always work on Twitter. Sometimes they follow you to DM you to make a complaint. Be careful. Keep it neutral if you have one. Who said the future can’t be predicted. On a content calendar plot dates of important holidays, days and celebrations. Include important soccer games, death and birth anniversaries of the celebrated personalities. Trust me. These trend on Twitter and do they go mighty!Keep a 5 time a day tab on your Twitter account. Twice a day checks are passé. Trends emerge and die within hours. Capitalize with these plugging in announcements, product launches or even new recruitment's. Trust me they work.The Youtube option of featured video makes for an excellent way to announce information to first time visitors. Simply set the same on auto play and have not only your videos plays increase but also your on channel engagement.So you have a welcome page as well as a thank you page that follows after the viewer has gone through the application/lead form etc. Does the thank you form have a tweet this/like this button? Build to scale when adding widgets to an interface and do so where the viewer is able to pause and dedicate time on the same.So people registered on your landing page and you forgot to add the Facebook widget there? Don't fret a simple mailer to the leads generated will ensure that at least some of them do follow you back on Facebook. In personal instances the mailers have generated as much as 400 likes when marketed to a database of 2000 leads. Unbelievable? Try it.

Google Adwords seems to be very generous with its marketing solutions coupons. Do you receive countless coupons for trial campaigns? Do you use them? Don't lie. The best way to use them is run ads targeting them to your page. This is an efficient way to use the trial versions and create some super cool traction on your page.Loaded a nice picture for the Facebook page? No not the cover, the profile we mean. Check how it appears on the news feeds of fans for a better perspective. Is it exciting to look at? Is it too cluttered? Note that most pages and updates pull traffic due to the nature of their visibility. Everyone looks at someone attractive right? Make a note.Wondering whom to follow on Twitter. Don’t worry, it’s ok. There are a million faces there. Heard about Twitter lists? These public/private database goldmines are a brilliant index of people according to the nature of their interests and hobbies. Another way of selecting whom to follow is by registering on wefollow.com – a twitter index on people and their influences. Wish to go more specific then there is klout and Peerindex. Both tools excellent on rating people on their merits in multiple aspects.Twitter makes for excellent ways to reach out to those who matter. Make lists according to the people who enquire and complain with you. Adding them to a special guess list will help in damage control as well as testing plans, products and packages in the future.

1.Act

2. It’s not about creating accounts, It’s what you do with them

3.Collaboration is necessary for Social Media success

it is important to drill down to where you have a presence, what you do on there are why rather than rashly signing up to every site going and leaving them lacklustre.  Taking a step back to research and consider where your customers are hanging out online and and what strategy you can employ to reach them is essential.

GREEN - the one where your customers hang out most, and makes most sense to your marketing strategy.  Green = Go! This is the site you should start with. Commit some time to updating it regularly, and read around how other businesses are using this channel for marketing. AMBER - these are the social media tools that could add value to your marketing, but should be considered as your business progresses and you find you have some extra time to commit. RED - Avoid these at start-up stage. These may be sites you could justify to yourself using as marketing tools, but they are not an immediate priority. Ditch them for now and put them in your business plan under 'growth strategy'.

Finding Content at Your Fingertips - Google Alerts is absolutely your best friend for narrowing down hours of thinking through "what on earth can I post about".

Be Prepared

Respond in a Timely Manner

Handle Public Grievances Privately

One of the biggest downfalls is that brands often rush into the online and social media space without fully thinking it through or tying to incorporate it into their other marketing activities.

Social media plays a pinnacle role in terms of helping companies get into their consumer’s mindset, understand how they want to be communicated with and actively engage with them.But not everybody is getting it right. There are a number of brands constantly making mistakes in the space and paying the price for it.

Giving them something to tweet about to their readershipFostering good will within your nicheBecoming a desirable destination for people to gain exposure

Mistake #1: Responding too slowly or not responding at all.

Mistake #2: Respond with a non-response.

Mistake #4: Fail to respond to direct messages:

Ask those who love you the most.

Look within.

Leverage your supply chain

the study confirmed that Twitter followers are more likely to buy from brands they follow (37% vs. 21%), and recommend brands to friends (33% vs. 21%).

Yet the Facebook advertising opportunity for brands is unparalleled. With 550 million members worldwide (165 million in the U.S. alone) Facebook is a powerhouse of connectivity where content can be shared among friends

While both social media channels are interactive, one important distinction is the "push" vs. "pull" marketing dynamic deployed on Facebook and Twitter.