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Contents contributed and discussions participated by Michael Comins

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Michael Comins

20 Tips to Avoid Being a Social Brand Gone Wrong! | Social Media Today - 0 views

socialmediatoday.com/...-being-social-brand-gone-wrong

social media marketing mobile web mobile marketing tips

shared by Michael Comins on 19 Jun 12 - No Cached
  • Michael Comins on 19 Jun 12
     
    20 Tips to Avoid Being a Social Brand Gone Wrong!
Michael Comins

D10 Video: Mary Meeker Full Session | Video | AllThingsD - 0 views

allthingsd.com/video

mobile web mobile marketing Mary Meeker data video

shared by Michael Comins on 18 Jun 12 - No Cached
  • Michael Comins on 18 Jun 12
     
    Latest projections on mobile
Michael Comins

U.S. tablet usage hits 'critical mass,' ComScore reports | Apple - CNET News - 0 views

news.cnet.com/...critical-mass-comscore-reports

ipad mobile web mobile marketing data tablets

shared by Michael Comins on 12 Jun 12 - No Cached
  • In just the two years since the release of Apple's iPad, the U.S. tablet market has reached a "critical mass," with nearly one in four smartphone owners also using a tablet in the three-month period ending in April, according to data released by market researcher ComScore.
  • Tablet use among smartphone owners has more than doubled in the past year, going from 9.7 percent last year to 23.6 percent this year, ComScore found.
  • "Tablets are one of the most rapidly adopted consumer technologies in history and are poised to fundamentally disrupt the way people engage with the digital world both on-the-go and perhaps most notably, in the home," Mark Donovan, ComScore's senior vice president of mobile,
Michael Comins

Apple, Samsung to own 50% of smartphone market by 2013 | Mobile - CNET News - 0 views

news.cnet.com/...0-of-smartphone-market-by-2013

mobile web mobile marketing smartphone data

shared by Michael Comins on 12 Jun 12 - No Cached
  • Apple's and Samsung's combined worldwide market share at the end of the second quarter was 48.1 percent. By the end of the year, that figure could hit 49.7 percent. And by the conclusion of 2013, their combined share could reach 52.3 percent.
Michael Comins

Browser Trends June 2012: Chrome Takes IE's Crown - SitePoint - 0 views

www.sitepoint.com/browser-trends-june-2012

mobile web mobile marketing data browser trends

shared by Michael Comins on 04 Jun 12 - No Cached
  • The primary mobile browsing applications are:Opera Mini/Mobile – 21.90% (up 0.38%)Android — 21.06% (down 0.25%)iPhone — 19.50% (down 0.54%)Nokia browser — 11.53% (up 0.11%)UC Browser — 8.47% (up 0.70%)
  • May’s mobile usage increased to 10.11% of all web activity
Michael Comins

Mobile Optimization: 6 Ways To Prepare Your Site For Web 3.0 | Business 2 Community - 0 views

www.business2community.com/...-your-site-for-web-3-0-0182433

mobile web mobile marketing mobile websites Responsive Web Design

shared by Michael Comins on 29 May 12 - No Cached
  • Test your site’s mobile usability. Does your site look good clean on your smartphone? If it doesn’t, get it fixed.
  • Use responsive web designs. You can save yourself and your website visitors headaches by employing a web design that automatically adjusts to the size of screen it’s displayed on. That way, users will get a positive website experience no matter which type of device they use.
  • Develop a mobile app. If you lack the funds to outsource the creation of an app to a company that specializes in it, you can develop an app on your own with platforms like Conduit Mobile.
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  • Make sure your images are high-resolution. Until recently, it wasn’t difficult to get away with using low-quality images on your website. Unfortunately, these kind of images look bad on mobile screens, so they’ll have to go.
  • Simplify your site design. Generally, simple and easy-to-navigate websites do much better with mobile devices. If you’re undergoing a site redesign, consider keeping it simple.
  • Don’t bother with flash. Apple products like the iPhone and iPad don’t support flash. If you’re using flash on your website, you’re not reaching your full audience.
Michael Comins

Scanbuy report shows that QR codes are growing in popularity - QR Code Press | QR Code ... - 0 views

www.qrcodepress.com/...859144

qr codes mobile web mobile marketing data scanbuy

shared by Michael Comins on 21 May 12 - No Cached
  • This is an increase of 157% over last year when QR codes were still fighting for their place in the mobile marketing industry.
Michael Comins

QR codes help some smartphone shoppers to make their decisions and purchases - QR Code ... - 0 views

www.qrcodepress.com/...858977

qr codes mobile web mobile marketing data Nielson

shared by Michael Comins on 21 May 12 - No Cached
  • Nielsen found that – not terribly shockingly – the way in which the smartphones were being used and whether QR codes were scanned had a great deal to do with what the person was hoping to buy and where he or she was shopping.
  • the most popular place for mobile shoppers to use digital coupons was in grocery stores.
  • 41 percent said that they’d used their devices for those discounts at grocery stores, while another 41 percent said that they’d used them in department stores, and 39 percent said that they had redeemed coupons with their smartphones at clothing stores.
Michael Comins

4 Ways Marketers Can Keep QR Codes From Dying - QR Code Press | QR Code Press - 0 views

www.qrcodepress.com/...859000

qr codes mobile web mobile marketing data

shared by Michael Comins on 21 May 12 - No Cached
  • As more and more Americans turn to their mobile phones for information, the potential for QR codes grows ever larger. (Smart phone proliferation surged above 50% in early 2012). So, rather than wait for QR codes to die or, conversely, assume they’ll be just fine, marketers should take proactive steps to use QR codes more effectively right now.
  • First, businesses need to have offers that are QR code-specific.
  • Second, there is a difference between using QR codes in unique ways to get noticed, and using QR codes in unique ways just to be weird.
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  • Third, put QR codes in places that smart phone users will see. Remember that 100% of QR codes are scanned by smart phones.
  • Fourth, sometimes marketers make it too difficult on themselves. They try to force a type of engagement they want.
  • When someone scans a QR code it should automatically call your business. (This helps businesses too because phone calls produce substantially higher close rates than web visits).
Michael Comins

U.S. magazines show resounding favor for QR codes - QR Code Press | QR Code Press - 0 views

www.qrcodepress.com/...859034

qr codes mobile web mobile marketing data magazines

shared by Michael Comins on 21 May 12 - No Cached
  • 99% of the top 100 U.S. magazines utilized QR codes in the first quarter of 2012. QR code use in this sector is up 288% over the same period in 2011, showing that publishers are beginning to take the codes more seriously. The report notes that these magazines used at least one QR code, which could be associated with advertising, service promotions, or exclusive digital content that is a companion to the magazine itself.
Michael Comins

ScanLife to show the effectiveness of QR codes in marketing - QR Code Press | QR Code P... - 0 views

www.qrcodepress.com/...858982

qr codes mobile web mobile marketing data

shared by Michael Comins on 21 May 12 - No Cached
  • Per ScanLife’s recent 2012 quarterly report consumers are scanning a lot more now, by about157% from this same time last year.
  • Today, more consumers are attached to smart phones and other such devices than they have ever been in the past. This has created an opportunity that businesses have been unable to ignore. QR codes have been identified as an effective way to reach out to these consumers, and many companies have begun using the black and white barcodes to promote goods and services. These companies have found that using QR codes can be tricky, however, with many failing to utilize them effectively.
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