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The consumer uses his/her mobile phone to scan a simple QR code at the cash register terminal. The terminal is connected to Seamless' transaction platform and the QR code identifies the cash register that the customer is using. Seamless' platform then responds with a list of items entered and an amount to be paid. The consumer can thereafter pay directly using his/her mobile phone. The transaction takes approximately half the time of a standard card payment transaction.

The retail and grocery trade sectors currently pay high fees to credit card companies in order to use their services. In addition, they are required to invest in new card payment terminals every time a new standard is introduced. In the US, retailers pay $49 billion each year in credit and debit card fees. With Seamless`solution, retailers have a chance to halve their current costs.

It suggested that 34 percent of smartphone users have bought a product or service with their mobile device, whereas only 20 percent of standard phone users had done the same.

Across all of these device users, there has been an 8 percent increase in interest for using a mobile device as a part of the overall shopping experience and to make a purchase over the last two years. Again, among both feature phone and smartphone users, 38 percent feel that being able to buy products using a mobile device is at least somewhat important. In this, smartphones feel more strongly that this is the case, as 59 percent of them believe that it is as least somewhat important to be able to buy something using the device.

mong the 500 owners of small businesses who were respondents in the survey, 14 percent have a mobile website that is unique from their standard site. From that group, 84 percent stated that “they have seen an increase in new business activity due to their mobile marketing efforts.”

There have been many attempts to create a WORA platform but none has really succeeded. WORA stands for Write Once Run Anywhere. Some progress was made in the pre iPhone era where platforms were getting developed which could support majority of the feature phones. It tackled the challenge of different screen size and varying user interaction standard reasonably well.

Here are 3 possibilities: 1)      Tablet usage expands to significantly eat into the desktop and laptop usage 2)      Voice technology becomes robust and usable enough to offer a new dimension to user interface design 3)      The Metro UI from Microsoft effectively manages to create a uniform container for application to run in smartphone, tablet and desktop