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Added the Google tracking code to the Landing page for the ads you are running? What about the Facebook landing tabs that you are running for a contest/sweepstakes/announcement or any other promotion. The insights are great and much more in depth than what Facebook provides. Do this now!Another great piece of code is the Google remarketing code. With the same added onto your Facebook page it makes for a great spread for your Google Adwords run ads. With a captive fan base account being pulled into the target range it makes for specific targeting.So you are running a contest on Facebook & Twitter at the same time? Ensure you talk about it on both platforms. Those with accounts on either will get involved. Sounds irrational? Now think where all your Twitter widget features and so does your Facebook News stream. Get it? Think social. Also remember they a lot of people stumble onto social media links via Google search and brows Twitter without logging in.Using a hashtag? Keep it small and precise. Do not add two words together that make puns or cannot be understood. Also, remember to keep the possibility of its use extremely narrow. You don't want negative publicity or feedback via the same.If you are using an application ensure you promote it using a Bit.ly link. No not for tracking the rate of the clicks alone but also the branding bit. A shot URL always saves space on Twitter and looks good too.

An auto reply for new followers does not always work on Twitter. Sometimes they follow you to DM you to make a complaint. Be careful. Keep it neutral if you have one. Who said the future can’t be predicted. On a content calendar plot dates of important holidays, days and celebrations. Include important soccer games, death and birth anniversaries of the celebrated personalities. Trust me. These trend on Twitter and do they go mighty!Keep a 5 time a day tab on your Twitter account. Twice a day checks are passé. Trends emerge and die within hours. Capitalize with these plugging in announcements, product launches or even new recruitment's. Trust me they work.The Youtube option of featured video makes for an excellent way to announce information to first time visitors. Simply set the same on auto play and have not only your videos plays increase but also your on channel engagement.So you have a welcome page as well as a thank you page that follows after the viewer has gone through the application/lead form etc. Does the thank you form have a tweet this/like this button? Build to scale when adding widgets to an interface and do so where the viewer is able to pause and dedicate time on the same.So people registered on your landing page and you forgot to add the Facebook widget there? Don't fret a simple mailer to the leads generated will ensure that at least some of them do follow you back on Facebook. In personal instances the mailers have generated as much as 400 likes when marketed to a database of 2000 leads. Unbelievable? Try it.

Google Adwords seems to be very generous with its marketing solutions coupons. Do you receive countless coupons for trial campaigns? Do you use them? Don't lie. The best way to use them is run ads targeting them to your page. This is an efficient way to use the trial versions and create some super cool traction on your page.Loaded a nice picture for the Facebook page? No not the cover, the profile we mean. Check how it appears on the news feeds of fans for a better perspective. Is it exciting to look at? Is it too cluttered? Note that most pages and updates pull traffic due to the nature of their visibility. Everyone looks at someone attractive right? Make a note.Wondering whom to follow on Twitter. Don’t worry, it’s ok. There are a million faces there. Heard about Twitter lists? These public/private database goldmines are a brilliant index of people according to the nature of their interests and hobbies. Another way of selecting whom to follow is by registering on wefollow.com – a twitter index on people and their influences. Wish to go more specific then there is klout and Peerindex. Both tools excellent on rating people on their merits in multiple aspects.Twitter makes for excellent ways to reach out to those who matter. Make lists according to the people who enquire and complain with you. Adding them to a special guess list will help in damage control as well as testing plans, products and packages in the future.

the study confirmed that Twitter followers are more likely to buy from brands they follow (37% vs. 21%), and recommend brands to friends (33% vs. 21%).

Yet the Facebook advertising opportunity for brands is unparalleled. With 550 million members worldwide (165 million in the U.S. alone) Facebook is a powerhouse of connectivity where content can be shared among friends

While both social media channels are interactive, one important distinction is the "push" vs. "pull" marketing dynamic deployed on Facebook and Twitter.

Determine the kind of value you aim to derive for yourself and your followers from using the hashtag. Do you intend to crowdsource information? Do you aim to create buzz? Are you looking to provoke conversation? Make sure your intentions and purpose for employing the hashtag are clear and focused. Formulate a hashtag that is relevant to your purpose and the subject you intend to tweet about.  Check to see if the hashtag you have in mind already exists and is in use. It is also very important to check if your desired hashtag has not taken on some other meaning. Twitter Search, Hashtags.org and Tagalus are some tools you can use to do a quick hashtag check.  Start tweeting your hashtag. It helps to set the context of your hashtag by briefly explaining what it means. Tweet with moderation. The last thing you want is to be seen as a spammer. Always ask what value you and your followers can get from the tweet you are putting out.  If it does not exist yet, add your hashtag definition to online tools such as Tagalus.  Set up an automatic alert tool that sends you an email alert when someone tweets your hashtag. Twilert is one such tool.

The concept itself is deceptively simple; just add the “#” symbol in front of a word or a group of words with the spaces between them taken out.

By including a relevant hashtag in your tweet, it becomes visible to people searching for that specific topic, adding your voice to the general discussion. Conversely, hashtags automatically narrow down your audience, allowing your tweets to reach and engage only those interested in the same subject matter.

scan a unique heart-shaped Buzz (QR) Code with the BestBuzz mobile app, and enter to win romantic prizes from several local businesses

The creative strategy was implemented through various marketing channels, including daily social media posts to Facebook and Twitter, editorial blog features, post card marketing collateral, and email blasts targeted in the DFW area.

There were over 550 scans of the Buzz (QR) Code during the promotion, creating over 150,000 friend-to-friend impressions across social media networks.

Giving them something to tweet about to their readershipFostering good will within your nicheBecoming a desirable destination for people to gain exposure

QR codes have reported the largest growth (63%) in the past six months. Activation through mobile can be a great opportunity to extend the conversation from a traditional medium and represents a tracking mechanism. However, it is only as good as the content provided; it needs to be done at the right time with the right content, providing value to the consumer.

visual (QR codes), mobile visual search (Google Goggles), audio (Shazam), and native (SMS, MMS).

According to comScore, 45% of all Facebook traffic and 55% of all Twitter traffic is mobile.

64 percent of American consumers can remember seeing television ads that included social media and QR code symbols such as those for “likes” on Facebook.

33 percent of consumers in the United States have gone on to interact with the social media that was shown on television after having seen it.

This survey included 1,000 respondents. Most of those participants said that they had noticed the use of social media on television and were aware of the ways in which they could interact with those various social networks, including the “Like” symbol for Facebook (42 percent), QR codes (28 percent), the Hashtags for Twitter (18 percent), and Shazam symbols (9 percent).

1.Act

2. It’s not about creating accounts, It’s what you do with them

3.Collaboration is necessary for Social Media success

2. If you're not embracing social media, get in the game.

5. Be mobile.

6. QR Codes explode

QR Pal now rewards users for scanning and sharing QR Codes with points. Each month the top three scanners with the highest number of points will be rewarded with a cash prize.

Users are also able to instantly share scans via MMS, e-mail, Twitter, Facebook and LinkedIn. Simply authorise the App with your social media accounts to start sharing. QR Pal also includes a payment feature which enables users to make and receive payments via PayPal.

Where your visitors are coming from – very important if you’re targeting a specific audience.How your visitors found your website – this is very important for determining which of your efforts are paying off. It shows if visitors found your site directly, through a referral from another website (ex: Twitter, Facebook), or from search engines.Web browsers used by your visitors – knowing which web browsers your visitors use allows you to know which browsers you should be focusing on.What keywords were used by visitors in the search engines to get to your website – this is very crucial for SEO. Knowing which keywords people are searching for to get to your site determines if you are on the right track.

At one point, QR codes were just looked at as cool and fun.  But now, they are proving to be reliable way to share information. 

1. Front Door or Host/Hostess Area:

2. Foursquare: