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Michael Comins

Use QR Codes to Elevate Your Direct Mail Campaigns | Business 2 Community - 0 views

  • Here are some best practices for maximizing the return on your QR code direct mail initiative:
  • Ensure that QR codes link to Web pages that are optimized for mobile devices
  • Provide online content that adds value for the targeted consumer and makes it worth their while to scan the code.
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  • Personalized direct marketing gets higher response rates, and QR codes can be embedded with a personalized URL (PURL).
  • Pre-populate data fields on a microsite to make it easier for the consumer to opt-in to receive an e-newsletter or other materials tailored to their interests.
  • Make the QR code on a mailing piece prominent, and include brief instructions with it on where and how to download a QR code reader application.
  • Test the code to ensure it works before the mailing goes out.
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