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shared by Michael Comins on 13 Jul 12 - No Cached

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Here are some best practices for maximizing the return on your QR code direct mail initiative:
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Ensure that QR codes link to Web pages that are optimized for mobile devices
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Provide online content that adds value for the targeted consumer and makes it worth their while to scan the code.
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Personalized direct marketing gets higher response rates, and QR codes can be embedded with a personalized URL (PURL).
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Pre-populate data fields on a microsite to make it easier for the consumer to opt-in to receive an e-newsletter or other materials tailored to their interests.
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Make the QR code on a mailing piece prominent, and include brief instructions with it on where and how to download a QR code reader application.
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Test the code to ensure it works before the mailing goes out.
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