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Study suggests that practical augmented reality will become more prominent in the near future

Wearable augmented reality systems may be more inline with the wants of consumers

even as quick response (QR) codes start to gain traction, they are under threat from the next generation of technologies that offer new and unique forms of interaction between print and digital media, such as near-field communication (NFC) augmented reality (AR), digital watermarking and even iQR Codes.

Near-field communication

Augmented reality

Layar sees a growing interest in QR codes

"Hence, we expect around 3-5 years for these glasses to be widely accepted and be priced according to the market affordability."

Sports teams begin to explore the possibilities of technology

AR focuses on superimposing information on a still or moving image. The possibilities are virtually limitless.

In July Wheeler's team came up with an idea to do an augmented reality app for the holiday season. By pointing an iPhone or Android smartphone camera at one of the company's red holiday cups, a character on the phone would appear to ski, run, or move in some way on the cup, bridging the digital and physical worlds.

Pointing the camera of a smartphone or iPad at the Dubai World Championship's advertisement about Rory McIlroy caused the ad to come to life on the device with a video about Dubai, overlaid on images of real life captured through the device's camera. Users of touchscreen devices could touch a link to apply for free tickets for the championship.