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Vassili BASSAT

Prévision 2011-15 pour le marché de la géolocalisation - 4 views

www.pyramidresearch.com/...rt-Location-Based-Services.htm

LBS location based services GPS navigation localisation geolocalisation

shared by Vassili BASSAT on 21 Jun 11 - No Cached
  • the location-based services market is finally coming of age
  • including social networking, in-app advertising and advertising-based messaging
  • the biggest focus is on navigation, the largest in terms of revenue where various business models are establishing themselves
  • ...6 more annotations...
  • US$10.3bn in 2015, up from $2.8bn in 2010
  • including increasing GPS and smartphone adoption, success of new business models, continued growth of mobile advertising, and the wider coverage and higher speeds of mobile networks.
  • fivefold
  • Navigation, local search and people-locating services are the key areas for operators
  • Navigation applications are the largest location-based service revenue generators
  • Google and Nokia are shifting the business model from payment to advertising-funded.
Vassili BASSAT

Media Ads Joins the New Ad Formats Family - Inside AdWords - 0 views

adwords.blogspot.com/...ins-new-ad-formats-family.html

Adwodrs Video Trailer Format e-pub Google search

shared by Vassili BASSAT on 25 Mar 11 - No Cached
  • Media Ads is a new ad model that introduces new ways to target, pay for, and experience video ads on Google.com
  • we automatically display your Media Ad at the top of the search results page
  • Media Ads is a new ad model that introduces new ways to target, pay for, and experience video ads on Google.com
  • ...5 more annotations...
  • Media Ads isn’t targeted like typical AdWords ads on Google.com
  • With Media Ads, you don’t pick any keywords -- the targeting is completely automated
  • we automatically display your Media Ad at the top of the search results page
  • Unlike typical AdWords ads on Google.com, you don’t enter any bids for Media Ads. Instead, clicks on Media Ads are charged at a flat rate
  • the Lightbox player expands to the center of the screen and dims the rest of the page around it. The experience is meant to put the viewer’s full attention on the video and to create a much more theater-like experience.
Vassili BASSAT

8 Ways Mobile Developers Can Make The Most Money On Their Apps - 0 views

techcrunch.com/...e-the-most-money-on-their-apps

monétisation apps developpement

shared by Vassili BASSAT on 09 Jul 12 - No Cached
  • the amount of money you can generate from an app is highly dependent upon the number of users you have
  • In order to reach critical user adoption levels, engage in user acquisition best practices, from cross-promotion to viral distribution, and from PR to paid in-app advertising
  • Know the lifetime value of your customers by the channels in which they were acquired
  • ...8 more annotations...
  • Whatever you do, do not fall into the trap of averaging your customer acquisition costs — nor your user values
  • if people use your apps just a few times, an ad-supported model probably doesn’t make sense
  • What you charge for an app should be based largely on how users engage with it.
  • f you have an app that is likely to be used many times – and this is the majority of apps – then free is probably the best option for you.
  • free trials and freemium options are also great avenues for getting users hooked on your services
  • Too many app developers get caught up in the decision of whether to use advertising or virtual currency to monetize their free apps
  • It’s absolutely worthwhile to spend the time and resources required to invest in solid analytics.
  • use the myriad of external tools available, from App Annie to Distimo, to help you make smart decisions about markets to pursue, platforms to prioritize, and other critical strategic decisions to make.
  • Vassili BASSAT on 09 Jul 12
     
    source : | TechCrunch date : Juillet 2012 => monétisation apps : - nbre de users - promotion - customer life time value / aquisition channel - pub - free - freemium - virtual currency - analytics
Nelly Hoppenot

"Nos revenus issus du Newsstand d'Apple augmentent de 50% tous les mois" - Journal du N... - 1 views

www.journaldunet.com/...-grison-lagardere-active.shtml

shared by Nelly Hoppenot on 13 Jul 12 - No Cached
  • stratégie
  • la création de nouveaux revenus en diversifiant notre business model
  • nouveaux revenus, le lancement d'une plateforme e-commerce sur le site féminin Be
  • ...6 more annotations...
  • structurer notre offre e-commerce autour de cette dimension communautaire
  • opérations spéciales, la vidéo et le mobile
  • mobile
  • représente tout de même 24% du temps passé par les internautes mais à peine 5% des investissements pub online
  • 21 titres sur le kiosque numérique d'Apple, le Newsstand
  •  40% de nos revenus qui viennent de l'abonnement
Vassili BASSAT

Companies' Social Media Use Not Limited to Advertising - 0 views

www.atelier.net/399928

Social Media Booz & Company Buddy Media study usages advertising

shared by Vassili BASSAT on 30 Dec 11 - No Cached
  • this doesn’t necessarily mean just increasing the number of advertising campaigns
  • 57% of them are expecting to hire new staff to enhance their capabilities.
  • 72% said they plan to recruit editorial and content creators
  • ...13 more annotations...
  • 59% to take on community managers
  • 43% to recruit data analysts
  • they are actively transforming their model for marketing from one of ‘brand management’ to ‘brand curation
  • 88% of the companies surveyed are closely monitoring consumer engagement and participation in social media
  • 81% are looking to measure how social media can turn a purchaser into a brand advocate
  • Asked to name the biggest benefits of social media
  • brand-building (90%)
  • interactivity with customers (89%),
  • buzz-building (88%),
  • insights into consumer opinion (81%).
  • 56% of the study’s respondents are using social media to support market research
  • 40% for product development efforts
  • 24% are using them for internally-focused communications to employees
Vassili BASSAT

Systèmes multimédias et navigation de Mercedes - 0 views

www.mercedes-benz.fr/...multimedianavigation.html

mercedes hotspot incar

shared by Vassili BASSAT on 28 Feb 12 - No Cached
  • Le système offre un accès Internet illimité rapide via hotspot InCar lorsque le véhicule est à l’arrêt, ainsi que la possibilité de télécharger des applications et de procéder aux réglages du véhicule. L’affichage de toutes les informations se fait sur le visuel COMAND, la commande des fonctions via le sélecteur COMAND.
  • Vassili BASSAT on 28 Feb 12
     
    La voiture hotspot
  • Vassili BASSAT on 28 Feb 12
     
    Un article nous dit que la voiture délivre le wifi tout en roulant, et le site corpo nous dit que wifi inCar certes, mais à l'arrêt. TBD
Miguel Membrado

Vers une généralisation du modèle du "mechanical turk" en entreprise | L'Atel... - 2 views

www.atelier.net/...ele-mechanical-turk-entreprise

organisation modèle société travail crowdsourcing amazon mechanicalturk étude dell intel

shared by Miguel Membrado on 22 Nov 11 - No Cached
  • Miguel Membrado on 22 Nov 11
     
    Les nouveaux modèles d'organisation à l'oeuvre vont changer profondément la nature du travail, bien loin des discours politiques du moment. Un article intéressant donnant quelques pistes suite à l'étude citée.
Benoite Lavaux

"Le web des données contribuera à la numérisation des processus" - 5 views

www.atelier.fr/...ess-model-procesus-39904-.html

web mobile intelligent

shared by Benoite Lavaux on 16 Jun 10 - Cached
  • Benoite Lavaux on 16 Jun 10
     
    Juste une piste sur les évolutions encore à venir !
Olivier Delavaud

Foursquare lève 80 Mio $ - 5 views

kara.allthingsd.com/...one-inch-from-sale-to-facebook

foursquare

shared by Olivier Delavaud on 28 Jun 10 - No Cached
  • Olivier Delavaud on 28 Jun 10
     
    ...ils vont avoir du temps devant eux pour trouver le business model...
Clyne B

Pourquoi les marques continuent-elles de favoriser les médias les moins influ... - 2 views

reyt.net/...les-medias-les-moins-influents

investissements pub internet influence marques

shared by Clyne B on 22 Jul 10 - Cached
  • Clyne B on 22 Jul 10
     
    Même si internet a un pouvoir d'influence dix fois plus élevé que les magazines papier dans la décision d'achat du consommateur, ces derniers captent deux fois plus de budgets publicitaires. Pourquoi les marques continuent-elles de favoriser les médias les moins influents? Dans cet article, je vous propose d'expliquer ce paradoxe.
nathalie lucas-huriau

Plusieurs sites de presse repoussent le passage au payant - LeMonde.fr - 1 views

www.lemonde.fr/...ge-au-payant_1294519_3236.html

presse payante site modele economique

shared by nathalie lucas-huriau on 21 Jan 10 - Cached
  • nathalie lucas-huriau on 21 Jan 10
     
    les sites de presse pas près pour passer à un modèle payant
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