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Vassili BASSAT

Generation App: 62% of Mobile Users 25-34 own Smartphones - 0 views

blog.nielsen.com/...le-users-25-34-own-smartphones

Nielsen os application USA age PM

shared by Vassili BASSAT on 09 Jul 12 - No Cached
  • Vassili BASSAT on 09 Jul 12
     
    source : Nielsen date : novembre 2011 => penetration des smartphones par age et pas OS aux US
Vassili BASSAT

America's New Mobile Majority: a Look at Smartphone Owners in the U.S. - 0 views

blog.nielsen.com/...who-owns-smartphones-in-the-us

OS PM etude smartphones USA Nielsen

shared by Vassili BASSAT on 09 Jul 12 - No Cached
  • (50.4%) of U.S. mobile subscribers owned smartphones,
  • 50.9 percent of female mobile subscribers carried smartphones in March 2012,
  • Looking at multiple smartphones are particularly popular among those ages 25 to 34:
  • ...1 more annotation...
  • Asian Americans lead smartphone adoption with 67.3 percent using a smartphone as their primary mobile handset.
  • Vassili BASSAT on 09 Jul 12
     
    source : | Nielsen Wire date : may 2012, données mars => PM des OS aux USA
Marion Darnet

Digital Marketing Trends: View From Vietnam | ClickZ - 1 views

www.clickz.com/...eting-trends-view-from-vietnam

vietnam international digital

shared by Marion Darnet on 04 Nov 10 - No Cached
  • Welcome to Vietnam, a nation with one foot planted in the past and another ready to race into the future.
  • Vietnam is a young country with a large population
  • As Vietnamese under the age of 25 advance in their careers and earn more money, advertisers such as auto manufacturers and insurance carriers will follow that audience online
  • ...2 more annotations...
  • "There are issues with transparency, measurement, there's no third-party tracking – everyone does their own tracking,"
  • While embracing global best practices, Nguyen recognizes they must be adapted for local audiences. For instance, he's learned that Vietnamese prefer simple websites and features. "People did not go to high school with [the Internet]. They are learning it at work. Simplicity is extremely important," he said, while discussing audiences over the age of 25. "You cannot take what you learn from the outside and bring it to Vietnam," he said.
  • Marion Darnet on 04 Nov 10
     
    Pour ceux qui sont intéressé par l'international, un article intéressant sur l'évolution du digital au Vietnam : un marché très prometteur!
  • Marion Darnet on 04 Nov 10
     
    If you are interested with international issues, here is a good one about Vietnam and their digitalization.
Vassili BASSAT

Des mannequins espions bientôt dans vos boutiques - 1 views

www.psfk.com/...nnequins-spy-on-customers.html

mannequin espion reconnaissance faciale

shared by Vassili BASSAT on 22 Nov 12 - No Cached
  • The software can also provide data such as the number of people passing in front of a window at certain times of the day, so retailers can see when there is a greater influx of customers and if some areas risk being overcrowded
  • The $5,000 device, developed by Italian mannequin maker Almax, reveals details about shoppers such as age range, gender, race, and time spent in the store.
  • According to Bloomberg, data gathered by the EyeSee has led to high street retailers adjusting their window displays, store layouts, and promotions, in order to gain more customers and sales
  • Vassili BASSAT on 22 Nov 12
     
    Enregistrer le comportement de la ville en face de sa vitrine, de son prospect dans la magasin, et par la même occasion enrichir sa base de données Source : psfk date ; 21/11/12
Luc Viaud

Study: Only 1% of Facebook 'Fans' Engage With Brands | Digital - Advertising Age - 1 views

adage.com/...232351

Facebook marketing web2.0

shared by Luc Viaud on 27 Jan 12 - No Cached
  • Luc Viaud on 27 Jan 12
     
    Slightly more than 1% of fans of the biggest brands on Facebook are actually engaging with the brands, according to a study from the Ehrenberg-Bass Institute, an Australia-based marketing think tank that counts Procter & Gamble, Coca-Cola and other major advertisers as its supporters.
Luc Viaud

TV Used to Put the 'Mass' In Mass Media. Not Anymore. | DigitalNext: A Blog on Emerging... - 0 views

adage.com/...232988

marketing internet advertising mass media

shared by Luc Viaud on 02 Mar 12 - No Cached
  • Luc Viaud on 02 Mar 12
     
    Article concernant le problème de plus en plus important pour la TV du "reach" d'atteindre ses cibles de façon efficiente
Vassili BASSAT

Daimler et Google intensifient leur partenariat - 0 views

www.e-marketing.fr/...ent-leur-partenariat-44090.htm

cartographie gps android voiture mercedes télémétrie google CES Maps Place

shared by Vassili BASSAT on 28 Feb 12 - No Cached
  • Les solutions de cartographie et de navigation automobile du célèbre géant de l’information Google sont déjà proposées sur le système de navigation et d’info-divertissement Comand Online de Mercedes-Benz
  • L’accord permettra à Daimler une intégration accélérée des applications de programmation Google Maps et Google Place et des futures solutions du géant américain des technologies d’information
  • Daimler a, en outre, été récompensé pour son système de télémétrie AMG Performance Media fonctionnant via la technologie Androïd
  • ...1 more annotation...
  • Dieter Zetsche, le président de Daimler AG, a déclaré que l’objectif était d’améliorer la mobilité, ajoutant que la connectivité était un élément-clé de l’avenir de la mobilité.
  • Vassili BASSAT on 28 Feb 12
     
    De l'Android comme OS des système de navigation et d'info-divertissement de Mercedes. => Voitures connectées
  • Vassili BASSAT on 28 Feb 12
     
    Télémétrie : Procédé technique permettant de calculer ou de mesurer la distance d'un objet lointain par utilisation d'éléments optiques, acoustiques ou radioélectriques (un télémètre laser, par exemple).
Vassili BASSAT

Des panneaux interactifs dans le métro berlinois - 0 views

www.e-marketing.fr/...s-le-metro-berlinois-44655.htm

streetanalytics mercedes walldecaux berlin

shared by Vassili BASSAT on 28 Feb 12 - No Cached
  • Cette campagne "Key to Viano" a été réalisée en partenariat avec WallDecaux (la société d'affichage issue de l'association entre JCDecaux et Wall AG).
  • Ils s'animent lorsque les passants activent leur clé de voiture juste en face (et peu importe la marque d'automobile!).
  • le constructeur automobile allemand a en effet installé des panneaux publicitaires intelligents
  • Vassili BASSAT on 28 Feb 12
     
    Interaction de la pub avec l'objet
Victor Marquis

Les enfants d'Internet arrivent à l'âge adulte - 6 views

www.lefigaro.fr/...et-arrivent-a-l-age-adulte.php

shared by Victor Marquis on 19 Jul 10 - Cached
  • Victor Marquis on 19 Jul 10
     
    Un article intéressant sur la génération qui est presque née avec Internet. Ah ben oui, c'est ma génération en fait :D
Luc Viaud

The Pants That Stalked Me on the Web - 1 views

adage.com/...article

criteo retargeting epub display ecommerce

shared by Luc Viaud on 03 Aug 10 - Cached
  • Luc Viaud on 03 Aug 10
     
    Débat sur criteo et les campagnes de retargeting sur le site Advertising Age
Marion Darnet

Super Bowl Ads to Incorporate Social Media and Mobile Media | B2C Marketing Insider - 2 views

www.b2cmarketinginsider.com/...-media-and-mobile-media-010143

spuerbowl advertising digital groupon facebook

shared by Marion Darnet on 24 Jan 11 - No Cached
  • Advertisers that are new to the Super Bowl this year include Best Buy, Groupon, Pizza Hut and it is expected that we will see the debut of Motorola’s Xoom as well
  • This year advertisements will be joining the digital age by going beyond the 30-second TV commercial to include online features, social media and mobile media. Ad agencies are incorporating Facebook and Twitter as well
  • Marion Darnet on 24 Jan 11
     
    Le SuperBowl approche... les publicités de la mi-temps seront plus que jamais à l'ère du digital...
Luc Viaud

How Brands Should Think About Facebook: a Loyalty Program | Digital - Advertising Age - 1 views

adage.com/...229561

facebook marketing loyalty programs

shared by Luc Viaud on 01 Sep 11 - No Cached
  • Luc Viaud on 01 Sep 11
     
    Facebook comme outil de relation client plutôt que comme outil d'acquisition de nouveaux clients
Vassili BASSAT

Prévision 2011-15 pour le marché de la géolocalisation - 4 views

www.pyramidresearch.com/...rt-Location-Based-Services.htm

LBS location based services GPS navigation localisation geolocalisation

shared by Vassili BASSAT on 21 Jun 11 - No Cached
  • the location-based services market is finally coming of age
  • including social networking, in-app advertising and advertising-based messaging
  • the biggest focus is on navigation, the largest in terms of revenue where various business models are establishing themselves
  • ...6 more annotations...
  • US$10.3bn in 2015, up from $2.8bn in 2010
  • including increasing GPS and smartphone adoption, success of new business models, continued growth of mobile advertising, and the wider coverage and higher speeds of mobile networks.
  • fivefold
  • Navigation, local search and people-locating services are the key areas for operators
  • Navigation applications are the largest location-based service revenue generators
  • Google and Nokia are shifting the business model from payment to advertising-funded.
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