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in title, tags, annotations or urlAmerica's New Mobile Majority: a Look at Smartphone Owners in the U.S. - 0 views
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(50.4%) of U.S. mobile subscribers owned smartphones,
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50.9 percent of female mobile subscribers carried smartphones in March 2012,
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Looking at multiple smartphones are particularly popular among those ages 25 to 34:
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Digital Marketing Trends: View From Vietnam | ClickZ - 1 views
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Welcome to Vietnam, a nation with one foot planted in the past and another ready to race into the future.
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Vietnam is a young country with a large population
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As Vietnamese under the age of 25 advance in their careers and earn more money, advertisers such as auto manufacturers and insurance carriers will follow that audience online
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Des mannequins espions bientôt dans vos boutiques - 1 views
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The software can also provide data such as the number of people passing in front of a window at certain times of the day, so retailers can see when there is a greater influx of customers and if some areas risk being overcrowded
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The $5,000 device, developed by Italian mannequin maker Almax, reveals details about shoppers such as age range, gender, race, and time spent in the store.
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According to Bloomberg, data gathered by the EyeSee has led to high street retailers adjusting their window displays, store layouts, and promotions, in order to gain more customers and sales
Daimler et Google intensifient leur partenariat - 0 views
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Les solutions de cartographie et de navigation automobile du célèbre géant de l’information Google sont déjà proposées sur le système de navigation et d’info-divertissement Comand Online de Mercedes-Benz
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L’accord permettra à Daimler une intégration accélérée des applications de programmation Google Maps et Google Place et des futures solutions du géant américain des technologies d’information
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Daimler a, en outre, été récompensé pour son système de télémétrie AMG Performance Media fonctionnant via la technologie Androïd
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De l'Android comme OS des système de navigation et d'info-divertissement de Mercedes. => Voitures connectées
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Télémétrie : Procédé technique permettant de calculer ou de mesurer la distance d'un objet lointain par utilisation d'éléments optiques, acoustiques ou radioélectriques (un télémètre laser, par exemple).
Des panneaux interactifs dans le métro berlinois - 0 views
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Cette campagne "Key to Viano" a été réalisée en partenariat avec WallDecaux (la société d'affichage issue de l'association entre JCDecaux et Wall AG).
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Ils s'animent lorsque les passants activent leur clé de voiture juste en face (et peu importe la marque d'automobile!).
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le constructeur automobile allemand a en effet installé des panneaux publicitaires intelligents
The Pants That Stalked Me on the Web - 1 views
Super Bowl Ads to Incorporate Social Media and Mobile Media | B2C Marketing Insider - 2 views
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Advertisers that are new to the Super Bowl this year include Best Buy, Groupon, Pizza Hut and it is expected that we will see the debut of Motorola’s Xoom as well
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This year advertisements will be joining the digital age by going beyond the 30-second TV commercial to include online features, social media and mobile media. Ad agencies are incorporating Facebook and Twitter as well
Prévision 2011-15 pour le marché de la géolocalisation - 4 views
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the location-based services market is finally coming of age
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including social networking, in-app advertising and advertising-based messaging
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the biggest focus is on navigation, the largest in terms of revenue where various business models are establishing themselves
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