It is based on the presumption that someone’s future actions are best predicted
by their past ones.
Is RFM segmentation relevant for email marketers? | Econsultancy - 4 views
-
-
In the early days of offline direct marketing, RFM was often used to target consumers with expensive direct mail.
-
This means that modern segmentation is not just about saving money, we segment now for relevance, and to increase the consumer’s engagement with the brand.
- ...1 more annotation...
Cool Gmail Tricks and Tips## - 6 views
Top 110 social media infographics - 0 views
-
The best infographics about social media, including Facebook, Twitter, Foursquare, Google plus, Linkedin and Youtube.
Best content in MBA MCI | Diigo - Groups - 4 views
23 Outils pour espionner la concurrence en toute légalités | Blog Marketing - 3 views
‹ Previous
21 - 27 of 27
Showing 20▼ items per page