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Marion Darnet

Is RFM segmentation relevant for email marketers? | Econsultancy - 4 views

  • It is based on the presumption that someone’s future actions are best predicted by their past ones.
  • In the early days of offline direct marketing, RFM was often used to target consumers with expensive direct mail.
  • This means that modern segmentation is not just about saving money, we segment now for relevance, and to increase the consumer’s engagement with the brand. 
  • ...1 more annotation...
  • So we need to segment, and it’s more important now in the online world, than it has ever been before.  
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    Pour aller plus loin avec le concept RFM utilisé dans l'emailing...
Vassili BASSAT

Top 110 social media infographics - 0 views

  • The best infographics about social media, including Facebook, Twitter, Foursquare, Google plus, Linkedin and Youtube.
sophie delporte

Best content in MBA MCI | Diigo - Groups - 4 views

    • sophie delporte
       
      COUCOU
  • s ago - like... - No Cached - Save -
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    journal du net \ndescription d'articles sur la relation clients
Lidia Santos Rico

23 Outils pour espionner la concurrence en toute légalités | Blog Marketing - 3 views

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    Blog on e-marketing and e-commerce
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    Liste de liens intéressantes pour des analyses SEO ;) Enjoy
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