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Sarah Hickman

O C E T A - Partnering for a Sustainable Future - 0 views

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    OCETA accelerates the commercialization and market adoption of clean technologies and environmentally sustainable solutions. OCETA provides technical and business services to support technology entrepreneurs and start-up companies with commercializing and bringing their innovations to market. These services include: * Business mentoring and coaching: Strengthening management capability, strategic planning, route to market, IP strategy and protection. * Business networks: Connecting entrepreneurs to networks of established peers, mentors and experts. * Technology: Providing 3rd party assessment, demonstration, verification, scale-up and deployment. * Financing: Finding access to capital and improving investment readiness. * Marketing: Assisting in market niche identification and segmentation and export assistance.
Sarah Hickman

Amazon.com: Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Grow... - 0 views

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    From Booklist: Joachimsthaler offers another book that promotes use of reinvented basic marketing principles to assist highly innovative companies. The author describes his DIG model (Demand-First Innovation & Growth), which consists of three interlinked parts: explore the demand for their products and services through an in-depth understanding of how people behave and live their lives and how they consume; apply an innovative routine of structured thinking to identify opportunities that customers cannot articulate; and formulate a strategy for effectively pursuing new opportunities. We learn that although most companies conduct some type of market research, they may fail to look for real opportunities and quantify them or fail to develop viable action plans that lead to results. This model illustrates how to become an unbiased observer of people's consumption and usage behaviors and offers a new approach to identifying and executing a company's growth strategy. Joachimsthaler, a consultant, reports that "successful opportunities for innovation and growth are right here, in front of us, and we often can't see them or don't act on them." Mary Whaley Copyright © American Library Association. All rights reserved
Sarah Hickman

Articles by McKinsey Quarterly: Online Business Journal of McKinsey & Company. Business... - 0 views

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    As McKinsey & Company's business journal, The McKinsey Quarterly offers public, non-profit, and private management "new ways of thinking." Focus is placed on strategy, corporate finance, governance, economic studies, IT, organization, marketing, and operations. Articles are free (dating back to 1992), a selection of which are available with free registration. Some "premium" articles are available to Premium Members (paid subscribers).
Sarah Hickman

Amazon.com: In Search of the Obvious: The Antidote for Today's Marketing Mess (97804702... - 0 views

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    Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy.Marketing people are criticized for getting hopelessly entangled in corporate egos and complicated projects. They will not be happy.Research people are criticized for generating more confusion than clarity. They will not be happy. Some big companies are criticized for their ill-fated marketing programs or lack of proper strategy. They will not be happy.Wall Street is criticized for putting too much emphasis on growth that is unnecessary and can be destructive to a brand. They will just ignore this criticism and continue trying to make as much money as they can. But this is a book not written to make people happy but to explain to marketers what their real problem is. Only then will they begin to look for the obvious solutions that will separate their products from their competitors -- in a way that is equally obvious to customers. All this comes with no jargon, no numbers, no complexity, and a great deal of common sense.
Sarah Hickman

The Well-Designed Global R&D Network - 0 views

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    Consider the two faces of the global innovation movement. Company A, having grown through acquisition, produces multiple brands for multiple markets and operates a worldwide network of research and product development centers. Each of its R&D sites was initially responsible for its own brands and local market, but with globalization these distinctions have lost their importance. Company B, on the other hand, was built largely through internal growth and has two global brands. It operates one primary R&D center supported by a handful of special-purpose sites around the world. This comparatively sparse network has helped Company B win wide admiration for the efficiency of its engineering. Because expanding the number of nodes in a network exponentially increases its complexity, it is not surprising that Company A's R&D structure is more expensive to operate. Company A has considered closing some sites, but has resisted doing so because it fears losing capabilities and insights, and roiling local markets. Meanwhile, incremental budget cuts have chipped away at engineer and supplier morale. Having built its network to maximize the value associated with market access, it is now forced to manage the network for cost. Most global innovation networks look like Company A's - and suffer the same problems. Company B's R&D structure is clearly more productive, but it is not necessarily ideal either. Its network might be too compact, limiting access to knowledge that could maximize performance. Thus, to identify principles and practices for creating a truly well-designed innovation network, Booz Allen Hamilton and INSEAD, the international business school, surveyed R&D leaders in 186 companies from 17 industry sectors in 19 nations in 2005. The survey results, and our own experience, suggest one central truth: Organizations benefit when they configure their innovation networks for cost and manage them for value.
Cathy Bogaart

We Are Media - Materials - 0 views

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    Social media strategy templates: download the "tactical approaches and tools" and "strategy simulation game" . Made for non-profits, but applicable to for-profit businesses as well. From We Are Media's two-day intensive workshop.
Assunta Krehl

Pharmafocus.com - 0 views

  • Canada has always had to fight hard to attract talent and investment
  • MaRS Vital to Toronto's life sciences vision is MaRS (derived from Medical and Related Sciences) a non-profit organisation and business centre located in the heart of the city. Its core function is as a biotech incubator and business park, known as MaRS Discovery District. The venture was first established in 2000 to help foster and accelerate the growth of successful Canadian businesses and, after some uncertain times, it is now gathering momentum. A separate technology transfer office, MaRS Innovation, has also been established that, it is hoped, can be a world beater in its own right (see Turning good ideas into world beaters below). The location of the MaRS building in central Toronto is important, as it is just a stone's throw away from an existing cluster of universities and academic hospitals. MaRS has many links with other research-based organisations, including collaborations with three local universities, 10 academic teaching hospitals and the Ontario Institute for Cancer Research. MaRS occupies the Old Toronto general hospital, where insulin was first discovered by Best and Banting in 1921 and then developed for use in human trials. The 21st Century organisation can build on this heritage in patient-focused discovery and development. Formerly the head of venture capital firm Primaxis, Ilse Treurnicht is chief executive of MaRS Discovery District. She acknowledges the crisis in venture capital funding, and says Canada's sector has always had less access funds through this route than other countries. This is one of the drivers behind the search for a new approach. Treurnicht says the old models of building biotech and life sciences businesses have to be discarded, as they have failed to build companies with critical mass. She says MaRS' new 'Convergence Innovation' strategy of bringing science, capital and business together will pay off.
  • "We call our strategy 'Convergence Innovation' and what we are trying to do is move away from the old linear model of academics struggling in their spare time to build companies or entrepreneurs doing this in a very incremental way."It takes time and it has many risk points along the way. So using this Convergence centre model to create a much more dynamic organisation which can help accelerate good ideas towards the commercialisation." But she says Canada's geography and demographics are always going to be a challenge. "This is a very large country with a small population. If you think in terms of clusters and hub regions, Canada's business hubs are separated geographically, and there is not much in between in terms of people."That means we can't try to be a little United States, because we just won't show up on the radar. We have to take a different approach. We have to think about collaboration as our potential competitive advantage - that means using networks and associations to solve problems and build businesses."So as new opportunities emerge, we can take them to market faster and hopefully with a higher success rate." The centre currently accommodates numerous start up companies, as well as those providing legal and financial services to them. AstraZeneca and GlaxoSmithKline also have offices on site. In all, MaRS provides mentoring for over 200 different companies across Ontario, and runs courses on entrepreneurship and preparing products for market.
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  • Transition Therapeutics is one of the companies based at MaRS, and is an example of a biopharmaceutical company that is taking a new approach to the science and business of drug development.
  • Now Toronto's MaRS Innovation (MI) has been launched to try to guide and accelerate these promising ideas out of the wilderness and onto the market. MI is a not-for-profit technology transfer company that will channel all the best ideas to come out of Toronto's renowned academic centres. In the Toronto and Ontario area there were between 14-16 different technology transfer offices in the different institutions, and MaRS Innovation resolved to bring these interests together into a single entity after industry partners told them it was an inefficient way to do business. Bringing together the different institutions under one umbrella organisation has been an arduous task for MaRS, but the reward could be considerable for all parties. MI now oversees probably the largest intellectual property pipeline of its kind, representing about $1 billion in annual research spending. This means MI will be a unified route for all of Toronto's academics and their institutions when they want to develop and commercialise a bright idea. Most importantly, investors from industry who are looking to collaborate will now be able to deal with just organisation and one IP process. MI will cover patentable ideas across a broad range of areas, and not just life sciences - the discovery pipeline in physical sciences, information and communication technology, and green technology ('cleantech') will all be funnelled through MI. MI now represents three universities, 10 academic teaching hospitals and the Ontario Institute for Cancer Research. MaRS Innovation, with support from MaRS and BioDiscovery Toronto, will advance commercialisation through industry partnerships, licensing and company creation.
  • ts chief executive is Dr Rafi Hofstein. Hofstein has been headhunted from Israel where he was chief executive of Hadasit, the technology transfer company of the Hadassah Medical Organization in Jerusalem and chair of the publicly-traded company Hadasit BioHolding. He brings this considerable experience in technology transfer to what he thinks is a groundbreaking enterprise."MaRS Innovation is a unique global initiative, and I must commend the institutional leaders in Toronto for pulling this innovation powerhouse together to strengthen commercialisation output." He adds: "I believe this is going to modernise the whole notion of tech transfer." He says the scale and diversity of MaRS Innovation's remit puts it into a league of its own. Other research clusters elsewhere in the world have attempted similar projects before, but have been thwarted by the difficulty in bringing parties together. MaRS Innovation will also help launch and grow new spin-off companies and incubate them for 2-3 years to ensure a strong commercial footing. Hofstein says MI will also fund proof of concept trials which will persuade major pharma companies to invest in their development.
  • MI has just announced its first two commercialisation deals with academic partners in the city. The first is with the Samuel Lunenfeld Research Institute of Mount Sinai Hospital to develop stem cell from umbilical cords to treat cardiovascular disease, diabetes and neurological disorders. "With the Toronto area identified as a world-leading cluster in stem cell research, we are extremely excited to have identified this technology as our first commercialisation opportunity," said Dr Hofstein.
  • "Our partnership with MaRS Innovation on developing methods for using stem cells for diseases such as diabetes will allow us to work towards advancing care for these critical conditions."
  • The second collaboration is between MI and The University of Toronto (U of T) and involves a novel sustained release formulation of nitric oxide (NO) for applications in wound healing, including diabetic ulcers. "There are 300 million diabetics worldwide, of which some 15% develop troublesome foot ulcers. This wound healing technology is extremely exciting, making it an early commercialisation opportunity that MaRS Innovation has identified as being a potential win for some 45 million diabetics globally," said Dr Hofstein.
  • "This is one of many new commercialisation ventures that will be initiated by MaRS Innovation, our partner in commercialisation of research with 13 other academic institutions across the Greater Toronto Area," said Paul Young, U of T's vice-president, Research. "We at U of T are delighted that this innovation from Dr Lee will be taken to the marketplace to the benefit of society and the economy of Ontario and Canada." By aggregating the leading edge science of its institutional members and being a one-stop commercialisation centre for industry, entrepreneurs and investors, MI could really help put Toronto and Canada on the map."MaRS Innovation is deeply committed to facilitating strategic research collaborations with industry partners, strengthening the innovation capacity of Canadian industry through adoption of new technologies, and launching a new generation of robust, high-growth Canadian companies that will become global market leaders," added Dr Hofstein. "We look forward to working closely with all of our institutional members and to continue to jointly announce exciting commercial opportunities."
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    Canada has always had to fight hard to attract talent and investment. As stated in Pharmafocus.com, "MaRS Discovery District helps to foster and accelerate the growth of successful Canadian businesses." MaRS Innovation has also been launched to accelerate ideas onto the market.
Sarah Hickman

Publications Search - 0 views

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    Subscribe to BCG Publications to get access to a variety of BCG publications and press releases. Industry topics span from social impact to financial services to automotive. Business topics include marketing, strategy, corporate development and diversity, among others. Search by keyword or select an industry or topic to find and read overviews, table of contents, author bios, and reader comments.
Sarah Hickman

Rotman NeXus - 0 views

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    Rotman NeXus provides a variety of services to non-profit and social enterprise businesses. In addition to providing organizational help including budgeting, market research, and operational design, Rotman NeXus calculates the social and economic impacts of projects for a small fee. Roman NeXus is staffed by University of Toronto's second year Joseph L. Rotman School of Management top-tier MBA students.
Assunta Krehl

Miller Thomson joins MaRS community - Digital Journal - June 3, 2010 - 1 views

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    Miller Thomson LLP has announced a multi-faceted partnership with MaRS Discovery District. The partnership gives Miller Thomson an ongoing, collaborative presence at MaRS, providing counsel in business-critical areas such as business planning, finance, intellectual property management, and go-to-market strategies.
Cathy Bogaart

The Intuit Small Business Blog - 0 views

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    A blog for small businesses (even hobbypreneurs) with posts and whole categories on online marketing. From financing to strategy.
Assunta Krehl

Five tech strategies to help you 'tell your story' and make a sale - IT Business - May ... - 0 views

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    Mike McDerment, CEO of Freshbooks.com and Reuven Cohen, founder and chief technologist for Enomaly Inc. provide some tips on how start-ups can use today's technology to tell their tale and sell their products. To learn more about how technology and cloud computing can help companies and individuals improve business advantage and processes the MeshU event will be taking place on May 22 at the MaRS Centre.
Sarah Hickman

Homeland International, Inc. - 0 views

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    A Canadian Federally Registered Charitable Organization since 1999, Homeland Int., Inc. seeks to provide housing and better-quality-of-living services to global communities. The non-profit organization seeks entrepreneurs, lawyers, mentors, philanthropists, corporate leaders, and others. These individuals and companies can donate their time, commitment, collective knowledge, management resources, and other skills towards assisting communities with social implementation strategies and many other community-building projects.
Sarah Hickman

SDTC Application Advice - 0 views

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    Clean Tech Funding\n\nIf you have a new, innovative technology that helps address climate change or promotes clean water, land or air, then Sustainable Development Technology Canada (SDTC) wants to hear from you.(\n\nSDTC supports late-stage development and pre-commercial demonstration of clean technologies by Canadian companies.( (The Statement of Interest (SOI) is an initial application used for preliminary screening and is subject to a competitive review process by SDTC and a panel of independent experts. ( (Applications are evaluated on the basis of their fit with SDTC's mandate, selection criteria, and the quality of technology, marketing and business capabilities. ( (IMPORTANT - Prior to submitting an application and to ensure a good fit:\n\n 1. First review the "Application Advice" section and subsections on SDTC's web site, starting at http://www.sdtc.ca/en/funding/advice/index.htm.\n 2. Register for one of their free online webinars or workshop to learn more - see http://sdtc.ca/en/news/events/200803-61120.htm for details. \n 3. Then discuss your proposed project with one of their Applications Managers.\n
Assunta Krehl

Building a Successful Biotech Incubator - 0 views

  • MaRS aggregates the discovery pipelines of its member institutions, which include three universities, 10 academic teaching hospitals, and the Ontario Institute for Cancer Research.
  • MaRS is another good example. Located in the heart of downtown Toronto, the MaRS facility is less than a mile from five major teaching hospitals, the Ontario legislature, and the University of Toronto. More than two dozen research institutes and Toronto’s financial district are also nearby.
  • Consequently, MaRS is a vertical incubator, with a wide variety of companies and stages of development. That mix helps companies better understand the conditions that foster growth. MaRS is home to more than 65 organizations, including The Hospital for Sick Children, the Ontario Institute for Cancer Research, Merck Frosst Canada, the McEwen Centre for Regenerative Medicine, Celtic House Venture Partners, AIM Therapeutics, and AstraZeneca Canada.
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  • “Collaboration is the essence of the new economy,” insists Ross Wallace, director of strategic partnerships at MaRS. “There’s a new focus on the power of institutions to generate intellectual property and ideas, and then build around them.”
  • MaRS has a virtual education program dubbed “Entrepreneurship 101.” One February class features budgeting, another agrifood innovation. The classes are available at no cost, and anyone can register. The program also includes blogs and discussion groups such as the drug development and cancer targets groups. So far, MaRS has relied on viral marketing to get the word out.
  • To provide that expertise, MaRS developed the MaRS Venture Group. This team of experienced investors, entrepreneurs, technology experts, and advisors works with companies to help them bridge the gap between entrepreneurial start-up and experienced growth company. The Venture Group provides market intelligence as well  as advisory services such as strategic planning, partnership and alliance building, intellectual property management, marketing and communications, sales strategy, channel development, financing, and human resource development. It works with groups outside the MaRS orbit, too.
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    To have a successful biotech initiative proximity to academic hubs and capital remains a crucial factor in hatching a thriving cluster. MaRS Discovery District is a good example of a vertical incubator and offers many services to help entrepreneurs at different stages.
Sarah Hickman

Knowledge@Wharton - 0 views

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    The University of Pennsylvania's Wharton School (of business) provides free online access Knowledge@Wharton, its online business journal. The online journal focuses on: * business trends * interviews (faculty & business leaders) * business research * reviews (conferences, book, etc) * providing a search database to over 1,500 relevant articles and abstracts Major categories include Innovation and Entrepreneurship , Business Ethics, Marketing, Finance and Investment, and more. There is a "Special Sections" page that links to more in-depth articles which readers can post comments to. And last but not least, the site also has podcasts accessible via iTunes.
Sarah Hickman

Buy the book, So what? who cares? why you? : The Inventor's Commercialization Toolkit -... - 0 views

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    This toolkit presents a methodology for communicating innovation and the commercial opportunity that an innovation represents. It is developed for - and with - inventors, scientists and technology entrepreneurs.
Sarah Hickman

Canadian Small Business & Entrepreneurs - Articles, Tips and Advice on Capital, Loans a... - 0 views

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    This online chapter of Canadian Business provides established and up-and-coming Canadian entrepreneurs with current and newsworthy information. Focus is placed on finance, management, sales and marketing, technology, and exporting. In addition: * A 'Personal Development' section provides information on best practices, stress management, and more. * A 'How To' section provides information on dealing with various business problems. o From legal matters to corporate motivation. * A 'Startup Guide' section provides the reader with a report on 2008's best niches for start-ups. * Access to PROFIT Magazine is also given.
Karen Schulman Dupuis

Isn't that CleverU - Waterloo Chronicle - January 8, 2013 - 1 views

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    Waterloo-based ClevrU has made no secret about its strategy to target the e-teaching sector in emerging markets like China, India and Brazil.
Assunta Krehl

Social masterminds challenging social media for social change | danielpatricio.com - 0 views

  • Netchange Week taking place at the innovation hub of Toronto – the MaRS Discovery District.
  • Net Change is Canada’s first week long, city wide event designed to dissolve the divide between digital professionals and social change-makers. With a full five day schedule of sessions helping learn more about leveraging technology to aid awareness of their causes and as a catalyst for social change.
  • ssues faced by the charity we noticed they shared similar problems that many for-profits and small businesses faced. They had limited marketing resources, need to reach out the people that need their services and increase awareness of the good work they were doing.
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  • The challenge we faced was how do we increase awareness
  • We looked at how with a simple web cam or flip camera we could share the strongest messages that people needed to hear.
  • most important social media tools can be email and a blog.
  • tools are important for four reasons. They leverage existing investments of time and resources They allow orgs to add multimedia to existing communication channels eg. newsletters They enable easier sharing than existing tools They are sustainable
  • Social media strategy needs to be adopted by the whole organisation not just by someone who is technically savvy.
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    Daniel Patricio's take on Net Change Week at MaRS. Net Change week is a city wide event designed to reduce the divide between digital professionals and social change-makers.
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