marketing

A new study suggests that marketers shouldn't fixate on the number of people who click on ads. According to the research, just seeing an ad on a Web page can impact memory. The findings could have a significant impact on the way online advertising is made and metered.

when people view Web advertisements, they store information in two different types of memory: explicit and implicit.

This list was created to highlight popular blogs from client-side marketing professionals and I’m happy to be on the list.

There is no limit to what a man can achieve as long as he doesn't care who get's the credit

The problem here is that this has created dozens of online identities for me, a single individual. People who want to follow me need to pick their poison - this blog, Twitter, etc. I use each medium differently but what I hate about it is that I need to think about the information I want to publish and the venue that's best for both me and my audience.

Let's review some best practices for writing text, or pay-per-click ads.

Let's face it, if you don't benchmark before you begin, measure during and afterwards, how do you know whatever it is you did worked?

Are you looking for tips for your audio Blogs and podcasts? Then look no further because following are a list of 7 tips that can help you create awesome audio Blogs and podcasts.

If for anyone it still wouldn’t be clear that we’ve entered the Age of Conversation, then I suggest you take a look at these logos below.