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What’s the latest thinking in B2B marketing? What techniques and trends are today’s best practice B2B marketers using to drive more revenue and demonstrate accountability?

That event was one of my best learning experiences.  It reinforced the need to meet with learners and understand their world.  It also opened my eyes to think beyond the obvious.  A big pitfall is that we tend to rest in the familiar. Without the time on the floor, I would have built a functional course, but missed the opportunity to make real improvements on their performance.

If you are thinking about doing a virtual conference or tradeshow, you might want to read Best Practices in Virtual Events, a white paper created by The FactPoint Group, a Silicon Valley-based research, and consulting firm, for Unisfair, a provider of virtual trade shows, expos, conferences and marketing events.

Take a deep breath and relax; building a widget isn't rocket science. But in this nascent world of distributed content, where standards are not yet established, understanding your options along with some generally accepted best practices will help you make smart design and development choices for your project.  So how do you determine what's right for your widget? From timing to technical specs, here's a how-to for budgets large and small, whether you have in-house designers and developers or are looking to outsource, and anything in-between

Let's review some best practices for writing text, or pay-per-click ads.