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We've been assured that just because content sits on Google's Knol site, it won't gain any ranking authority from being part of the Knol domain. OK, so a day after Knol has launched, how's that holding up? I found 1/3 of the pages listed on the Knol home page that I tested ranked in the top results. I came away feeling that being on Knol does indeed give pages an advantage they might not get if they'd been hosted on some other brand new web site.

Preparing to broadcast an eMail campaign is like getting ready to launch a satellite; it's a nightmare to run a mistake-ridden programme. However, working with a list of detailed quality control checks will identify problems before they have a detrimental effect on customers, prospects, deliverability, the brand and ultimately your profits.

I assert that self-promotion is vital to the launch of any new social media endeavor. Whether a marketer or an individual, whether starting a blog or making videos, you have to be your own #1 fan and evangelist. There are plenty of people out there who will love your content, but you have to help them notice it. There is nothing wrong with this, and don’t let anyone tell you otherwise. However, there are some things you can do to help obfuscate the paradox and take those vital steps to gaining a foothold in the wild west of the internet.

Here is an excellent blog post from OnStartups that compares a Darwinian evolutionary marketing approach to a Big Bang approach.  It’s from way back in July, but I found both the article and comments to be insightful: