Multimedia storytelling: when is it worth it? - 2 views
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paul lowe on 26 Oct 09"# Online bells and whistles can deliver your message with impact, but done in the wrong way, they can annoy your reader. Design gurus Laura Ruel and Nora Paul show you how to do multimedia right. By Laura Ruel and Nora Paul No comments | Archive Link One of the greatest opportunities of multimedia journalism is the ability to make different design choices. Although most online organizations present digital derivatives of their "parent" products - newspaper sites present columns of text, radio sites feature audio files, and TV sites provide video - we are seeing an increase in the number of sites embracing all design options. Radio sites are complementing their audio with photos and/or text, newspaper sites are presenting video and audio slide shows along with their text, and TV stations are supplementing their video pieces with text stories. "