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PhotoPlus Seminar: Boosting Your Web Site's Search Engine Rankings\n\nBlake Discher says the second thing he does when he gets up in the morning is a Google search on "Detroit photographer" to make sure his site comes up first in the search results. If it doesn't, he tweaks the site to re-establish his king-of-the-hill status. His seminar, "Is Your Web Site Doing All It Can to Make You Money?" was all about how to put your own site at the top of search engine rankings. The technical term for it, by the way, is Search Engine Optimization (SEO).

When It Comes to SEO, a Picture Is NOT Worth a Thousand Words By Levi Wardelllevi-wardellcloseAuthor: Levi Wardell See Author's Posts (1) Recent Posts * When It Comes to SEO, a Picture Is NOT Worth a Thousand Words Levi Wardell is a Washington, D.C.-based marketing professional and photographer. With 10 years of experience in online marketing for companies of all sizes, Levi currently focuses on helping fellow photographers leverage the power of search engine optimization. You can follow Levi's blog at his Web site. Levi's photography has been seen in office settings, local newspapers, marketing documents, and most recently on display at the Mark Whistler Gallery in Baltimore. When traveling for work, Levi oftentimes found himself searching the Web for the best places to photograph in various cities. With no consistent luck finding such a resource, Levi created a directory for all photographers to enjoy -- The Best Places To Photograph Directory. in Business of Photography on December 8th, 2008 As a photographer, you face unique challenges in optimizing your Web site for search engines. Fundamentally, you want your site to showcase your work; unfortunately, a picture is not worth a thousand words to Google. Sure, Google takes hundreds of variables into consideration when building search engine result pages (SERPs). But while a human can look at your photographs and feel the expressed emotions, understand the story you're telling, and get a sense for what your expertise is, a search engine needs to be told with text. That's why, for search engine optimization (SEO) purposes, it's important for your site to combine text-rich content with a solid visual representation of your work.