The new Windows 10 operating system is becoming the main focus for Microsoft. Microsoft's CEO, Satya Nadella hopes that Windows 10 will bring Microsoft back into being a major competitor for companies such as Apple and Samsung. The Windows 10 operating system connects all Windows devices to the cloud, including computers, phones, tablets and the Xbox. It also is going to allow Windows to create a large array of apps to be used across their devices. The new operating system is not only going to bring Windows back as a major competitor against the current reigning companies, but also connect Windows users like never before. All the new products will run on Windows 10, and the new apps will be the connective factor between consumers. The system also incorporates the cloud to connect users. Windows 10 is also increasing Windows' sales. They have already exceeded their predicted profit for the first quarter with this new OS. With Windows back as a competitor, this is going to cause more competition and innovation among the companies. Over 110 million people are already using Windows 10, so there is plenty of opportunity for Windows to interact and connect the users together. On a different note, users need to be wary when using new software, as the dangers with the new software are unknown. Those who are affected by the introduction of Windows 10 include Windows, Apple, Samsung and all technological consumers.